The co-located travel hospitality technology show at the World Travel Market – London has been revamped and rebranded.

It will be renamed WTM Travel Tech and will include more options for exhibitors and visitors. It was formerly known as Travel Forward.

The first event will take place from November 7-9.

The WTM Travel Tech zone will include two theatres, one to display new products and the other to host seminars, discussions, and presentations, according to show organisers.

Exhibitors will have additional opportunities to promote their new services and innovations to visitors thanks to the product showcase theatre.

WTM Travel Tech will also have a new brand identity to reflect its evolution from Travel Forward, as well as a dedicated space on the WTM London website.

The adjustments were implemented in response to findings from extensive study among buyers, exhibitors, and visitors.

The survey was conducted shortly after the respondents visited WTM London 2021 and Travel Forward, which, for the first time, was held in a hybrid format, with a live show on November 1-3 and an online event on November 8-9.

As per the poll, Travel Forward should be strongly connected with WTM London.

WTM portfolio director Vasyl Zhygalo said: “We received very positive feedback from delegates who attended both events last year and there was great support for our new hybrid format.

“Our post-show research also indicated to us that our travel tech offering will benefit from close integration with the main WTM London event, along with more content to show how travel and hospitality technology is a core element of the wider travel industry.

He continued, “The world of travel is constantly evolving, and WTM evolves too – meaning the enhanced WTM Travel Tech will offer a unique opportunity for professionals in the fast-moving technology market to come together, face-to-face, to showcase their innovations and services to a global audience.”

– India’s new age travel digital media