Türkiye’s Travel & Tourism Sector Set New Records Last Year

Sultan Ahmet or Blue Mosque in Istanbul, Turkey, Beautiful Mosques
Sultan Ahmet Blue Mosque in Istanbul

The World Travel & Tourism Council (WTTC) 2024 Economic Impact Research (EIR) has found that Türkiye’s Travel & Tourism sector smashed all records last year, setting new benchmarks in four important parameters.

In 2023, the industry contributed TRY 3.11 trillion to the economy, or 12% of total GDP. This represents about a 30% gain above the last peak in 2019.

The sector also supported more than 3.2 million jobs, accounting for one in every ten jobs in the country and more than 18% over the 2019 high point.

International and domestic visitor expenditure also beat prior records, totaling TRY 1.68 trillion and TRY 761.3 billion, respectively. International tourist expenditure exceeded its 2019 record by about 36%, while domestic visitor spending broke its 2018 record by nearly 24%.

Looking ahead

The sector is expected to continue smashing records in 2024, with GDP contribution reaching about 12.5% of the country’s economy. Travel and tourism-related jobs are expected to exceed 3.3 million, and international and domestic visitor spending is expected to establish new milestones.

According to WTTC’s most recent research, expenditure from international visitors could exceed TRY 1.7 trillion next year, while spending from domestic visitors could approach TRY 799 billion.

In order to continue growing its critical Travel & Tourism sector, Türkiye’s government is considering introducing nomad visas, which would increase the possibilities for longer stays and thereby tourist spending.

Julia Simpson, President & CEO of WTTC, stated, “As the world’s fifth most popular destination, Travel & Tourism in Türkiye is more than just a sector, it’s an integral part of the nation’s economy, fuelling growth, investment, and new jobs. We congratulate the national government’s efforts to place Travel & Tourism at the heart of decision-making, recognising its critical role in the country’s economy.”

What will the following decade look like?

The prediction for the next ten years predicts a decade of growth. By 2034, the sector is estimated to contribute more than TRY 4 trillion to the GDP per year, while employment is likely to reach about 3.75 million.

The next decade promises to be a period of exceptional growth and transformation for Türkiye’s travel and tourism industry.


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