Marriott International, Inc. announced the launch of its new people brand, “Be,” as the company continues to prioritise attracting and retaining top talent worldwide. For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Marriott International’s President and CEO, Anthony Capuano.
He added that as they strive to strengthen their culture, expand their global workforce, and position the company for continued growth, the company is eager to build on their people-first culture with Be. Capuano continued, “We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”
Marriott’s Be brand will launch globally across more than 8,300 properties and 30 brands in its portfolio. The brand will centre on three pillars: begin, belong, and become. With the objective of attracting and retaining top talent, Be will enable associates to achieve their career objectives, advance Marriott’s commitment to fostering an inclusive culture, and provide innovative opportunities for professional and personal growth.
The introduction of Be is the next stage in Marriott’s associate investment journey. Marriott was the first company to develop and introduce a digital learning platform, giving employees access to a variety of foundational learning programmes. Over two decades ago, the company was also one of the first to implement a global well-being programme aimed at promoting the physical, mental, and financial health of employees worldwide.
In addition, Marriott provides associates with a variety of personal and professional growth opportunities that emphasise building resilience, agility, and well-being, with the aim of developing more curious, courageous, and connected leaders who will guide the company into the future and have a greater positive impact on Marriott, our guests, and our communities.
“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”
Marriott launched Be to document and promote its inclusive and welcoming culture and to attract talent to traditional and nontraditional hospitality roles. Be will emphasise the vast opportunities available at Marriott, ranging from hotel operations and food and beverage to sales and marketing, systems engineering, and tech positions. Over the past year, Marriott has added more than 200,000 associates around the world, as international travel remains robust. In 2023, the company will continue to invest in and expand its workforce.