Swiss-Belhotel International is all set to launch two new brands globally as well as two spectacular new hotels in the Middle East during the Arabian Travel Market (ATM).
The two new brands – Maua and Bohemia will join the group’s existing suite of 14 brands providing greater choice to owners and customers.
“Our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brands Maua and Bohemia Collection designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our 5-star luxury offering across a wider spectrum of segments and markets for future growth,” said Gavin M. Faull, Chairman and President of Swiss-Belhotel International.
The main focus of Maua will be on wellness, peace and health in exclusive, isolated and eco-friendly settings, while the Bohemia Collection will focus on luxury catering to those hungry for a lively and chic experience.
“Maua’s brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International,” said Gavin adding, “Maua also reflects the heritage of Swiss-Belhotel International with the ownership of the company being New Zealanders.”
Commenting about the Bohemia Collection, Gavin said “Bohemia is an emotional brand that is all about ‘you’. It is ‘your’ place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand’s appeal lies in being raw, vivid and dreamy.”
Swiss-Belhotel will also launch two new hotels this month in the Middle East – the Swiss-Belsuites Admiral Juffair and Grand Swiss-Belhotel Waterfront Seef.
Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India, commented on the openings saying, “We are very excited with the opening of the Grand Swiss-Belhotel Waterfront Seef and Swiss-Belsuites Admiral Juffair. These latest additions to our portfolio in the GCC will enable us to diversify our offering in the region by providing more options to our guests to experience our heart-warming hospitality in the sought-after destination of Bahrain. As we navigate through the market challenges, are goal is to cater to evolving guest requirements with innovative and enhanced experiences in a safe environment.”
For those attending the ATM, the Swiss-Belhotel International on stand: HC0935 can be found in the Sheikh Saeed Arena at the Dubai World Trade Centre from 16 to 19 May 2021. The company will also be present at the ATM Virtual from 24 to 26 May 2021.
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