Brand shares new vision for travellers “Return to Sterling, Return to Goodness of Holidays”
July, 06, 2021: Sterling Holiday Resorts, one of the leading names in the hospitality industry in India, is welcoming guests across the country. In line with the revised travel norms, Sterling has opened its resorts in a phased manner to cater to the demand for drive-to holidays.
Sterling resorts across the country including: Ooty, Kodaikanal, Thekkady, Munnar, Wayanad, Palavelli (Godavari) in the South; Mussoorie, Manali, Rishikesh, Nainital, Jaipur, Corbett in the North; Mount Abu, Goa, Lonavala in the West and Darjeeling, Puri in the East, are open to guests.
Sterling has revised its hygiene protocols including vaccination of all staff at the resorts, to provide an enhanced level of protection to its guests. “Sterling CARES” is their hygiene and safety protocol in association with Apollo Clinics. The program covers the guests from pre-arrival, through their holiday until check-out.
Commenting on the re-opening Mr Ramesh Ramanathan, Chairman and Managing Director, Sterling Holiday Resorts Ltd. said, “We are delighted to announce the opening of our resorts. We are eager to welcome our guests and are committed to provide uncompromised safety while they enjoy a wonderful holiday!”
Sterling resorts are at easily accessible locations that can be reached within 4 to 8 hours’ drive from most cities. The resorts are well spread-out offering open vistas for guests to enjoy the outdoors and the greenery within the safety of the resorts.
With the introduction of minimal-contact check-in, QR codes for menus and contact-less ordering of food, and having curated a range of cherry-picked discoveries and experiences for entertainment, ayurvedic and panchakarma treatments for wellness and healing, Sterling Resorts offer everyone the opportunity to ‘Return to the Goodness of Holidays’.
Sterling offers an exclusive ‘Holiday insurance’ that covers guests for up to Rs. 3,00,000/- per person in case of cancellations, medical emergencies, etc.
Despite the pandemic, Sterling Holiday Resorts reported a revenue of Rs. 97 cr in Q4 2021, an increase of 58% as compared to Rs. 61 cr in Q4 2020. The Membership volume also witnessed a growth of 20% with the introduction of Sterling Vantage, a 10-year Membership program, in Q3 2021.
ABOUT STERLING HOLIDAY RESORTS LTD.
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India that has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.
Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel-related financial services.