August 05, 2021, Chennai: One of the country’s leading leisure holiday and vacation ownership brands, Sterling Holiday Resorts Ltd. reported a gross revenue of Rs. 4,159 lakhs for Q1 of FY22 recording an approximate growth of 129% against the gross revenue of Rs. 1,813 lakhs from the same quarter of last year. The surge in revenue is largely due to a shorter span of lockdown in the current year compared to last year and the subsequent increase in room nights. The revenue reported from resorts rose to Rs. 1,438 lakhs in Q1 FY22 from 632 lakhs in Q1 FY21, while the revenue reported from memberships rose to 2,721 lakhs in Q1 FY22 from 1,182 lakhs in Q1 FY21.

Talking about the rise in growth, Mr. Ramesh Ramanathan, CMD, Sterling Holiday Resorts Ltd. said, “Throughout the pandemic, our efforts have focused around providing support and encouraging our guests to place their trust in us for their safe and fun-filled vacations. This has undoubtedly enabled us to bounce back at a better pace and helped us show a promising positive growth quarter on quarter. We are confident to maintain the momentum and the positive growth that we have set from here on.”

The rise in average room rent has been 9% over last year.  Cost initiatives taken during the earlier pandemic continue to benefit and contribute towards a healthy bottom line.  Membership sales during the second wave of COVID were higher than the same period of last year with higher down payment, resulting in higher cash inflows. Revenues from membership included revenues arising out of one-time cancellation of contracts. Conversion of leased resorts to managed contracts and exiting from non-profitable leased resorts also contributed to the benefits of over 30% on costs related to leases.

In the recent past, despite the effects of the COVID-19 pandemic, Sterling Holidays reported standalone revenue of INR 8,430 lakhs in Q4 FY21 as compared to INR 5,738 lakhs in Q4 FY20.Sterling Palm Bliss, Rishikesh, was added into the resort bouquet. Introduction of the 10-year Vantage membership in Q3 helped increase the membership volumes in Q4 FY21 with a growth of 20%.

sterling holidays

Sterling Holiday Resorts Limited is a leading leisure hospitality company in India which has been delivering great holidays since 1986. The company pioneered Vacation Ownership and has a network of resorts at some of the best holiday destinations in India. Currently, Sterling has resorts located in Anaikatti, Corbett, Dabhosa, Darjeeling, Dharamshala, Durshet, Gangtok, Goa, Godavari, Guruvayur, Jaipur, Kanha, Karwar, Kodaikanal, Kufri, Kundalika, Lonavala, Manali, Mount Abu, Munnar, Mussoorie, Nainital, Ooty, Puri, Rishikesh, Sajan, Sariska, Srinagar, Thekkady, Wayanad, Yelagiri and Yercaud. Sterling Holidays also owns ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Sterling Holiday Resorts Limited is a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services. 

– India’s new age travel digital media


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