UK rail passengers returning from the summer holidays can now use WhatsApp to access customised real-time travel information for their journeys.

National Rail Enquiries’ launch of ‘Alert me by WhatsApp’ marks a shift in passenger communications by delivering personalised journey information directly through the channels people would prefer.

Rail customers can now sign up to receive customised route information via WhatsApp, which is generated using revolutionary AI-based data technology developed by British business Zipabout.

Real-time data of delays, disruptions, and alternate travel routes are included in the updates.

Passengers can use the new service by planning their travel on the National Rail Enquiries website and selecting the option to “keep me updated by WhatsApp.”

As part of its safer travel pledge during the pandemic, National Rail has given nearly 3 million tailored journey updates to travellers.

Busyness alerts, based on unique predicted demand data, disruption information, and alternate travel routes, are included in the updates.

Jacqueline Starr, Chief executive of the Rail Delivery Group (RDG), which manages National Rail on behalf of the rail sector said: “As people working from home begin commuting to their place of work again, we want to ensure they’re able to travel with confidence, which is why we are providing passengers access to personalised journey information via the channels they use the most.”

– India’s new age travel digital media


Please enter your comment!
Please enter your name here