Today, Hilton is reopening hotels across England and is welcoming back leisure guests for the first time in months. This marks a “significant milestone” in the tourism industry’s recovery as the Covid travel restrictions are lifted.
The hotels have been busy preparing to welcome back thousands of guests to its hotels as the business embraces the stifled demand for travel. As guests spend time with friends and family indoors again, staff across the Hilton’s 150-strong portfolio of Britain’s hotels are gearing up to launder 900,000 towels, change 400,000 duvet covers, make 600,000 key cards and pop 3,000 Champagne corks over the next few weeks.
Hilton has witnessed an increase in leisure stay searches with popular destinations for summer, including Hilton Brighton Metropole, Waldorf Astoria Edinburgh, Hilton Bournemouth and DoubleTree by Hilton Bath. The hospitality group has noticed an increase of 20 percent in searches for London staycations week-on-week, as travellers look to book weekends away in the capital again
“We are delighted to be welcoming back leisure guests to our properties in England, after what has been the toughest year in the hospitality industry’s history. This is a crucial step to kickstarting tourism activities in the UK, as well as a meaningful recovery for the sector. With pent-up demand for a safe summer of travel, we are excited to be able to welcome British holidaymakers back to Hilton hotels once again, offering best-in-class hospitality, cleanliness and booking flexibility,” said Stephen Cassidy, Managing Director, Hilton UK & Ireland.
Hilton will also be celebrating the launch of two new properties in Wales and London this week. Hilton Garden Inn Snowdonia, the first internationally branded hotel in North Wales, is situated on an all-action site home to the world’s first inland surf lagoon and will open its doors on May 18. The Westminster London, Curio Collection by Hilton, located in one of the city’s most sought-after districts, will launch on May 17.
With the Hilton’s CleanStay programme, guests can travel with peace of mind from check-in to check-out. New precautionary measures and standards include a Hilton CleanStay Room Seal to indicate that a room has not been opened since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options.