Etihad Guest has launched a variety of sustainability-focused initiatives to reward members for making “green” decisions and to provide solutions for lowering their personal carbon footprint.

Conscious Choices, Etihad Airways’ award-winning loyalty program’s new variety of sustainable initiatives, was designed to assist Etihad’s overarching sustainability goal of achieving net zero emissions by 2050 and cutting in half 2019 emissions by 2035.

Travelers who want to travel and spend more mindfully and sustainably can now earn Tier Miles and other benefits for making environmentally friendly decisions.

Conscious Choices offers Etihad Guest members with Tier Miles and other incentives for carrying less baggage on board and offsetting their flights’ carbon emissions with Etihad Guest Miles, empowering them to travel with a lower carbon impact.

Members can earn Tier Miles in their everyday lives, when they are not flying, by offsetting everyday emissions like driving, with options ranging from one month to one year of offsets, as well as emissions such as cooling your home or cooking your dinner for a month up to a year; donating miles to a green cause; and purchasing sustainable products from the Etihad Guest Reward Shop in partnership with Collinson and CarbonClick.

Members can also opt for a digital membership card instead of a physical one to save the environment. Members who are rewarded with Tier Miles are more likely to keep their current tier or upgrade to a new tier, which unlocks even more perks.

Etihad is the first airline in the world to reward frequent flyers for being more sustainable in the air and on the ground.

Members’ sustainable behaviours are already being captured so they can be rewarded for offsetting their flights with Miles and purchasing sustainable products in the Reward Shop, while the full programme and benefits will go live in January 2022.

Tony Douglas, Etihad Aviation Group’s group chief executive officer, said: “Etihad’s commitment to sustainability sits at the core of our business, and we’re pleased to welcome our eight million members to jump on board this journey to sustainability. 

“Empowering our members to offset their personal travel or shopping in a sustainable way, and be rewarded for it, gives the Etihad sustainability programme even more weight.

“While Etihad has focused on developing technology and innovative solutions for operational efficiency that will actively reduce the CO2 emissions of flying, we have placed an equal focus on the guest.

“To that end we have been developing our sustainable loyalty programme for the last year, listening to member feedback and taking into account their priorities and expectations for travel.

“Through this we have refined a programme that will provide members with the ability and incentive to travel more sustainably, while further reinforcing our position as a planet-conscious travel and lifestyle brand.”

Despite the limitations of Covid-19, Etihad has implemented a number of substantial CO2 reduction efforts as part of its Greenliner sustainability programme during the previous two years.

Thousands of mangroves will be planted, sustainable fuels will be used, contrails will be reduced, flight patterns will be optimised, more electric cars will be operated, and the company will collaborate with partners who share its vision for cleaner skies.

Etihad expanded its strategic sustainability programme at the recent Dubai Airshow, bringing together industry leaders like as Boeing, Airbus, GE, and Rolls-Royce in the most comprehensive, cross-organizational aviation sustainability project ever attempted.

In October, Etihad flew its most environmentally sustainable flight ever, leveraging the lessons learned and efficiencies gained over the previous two years to reduce carbon emissions by 72% in absolute terms compared to the equivalent flight operated in 2019.

The EY20 Sustainable Flight is a vision of what commercial air travel will be like in the future.

The fact that sustainability has remained a priority for Etihad during the pandemic shows how important the issue is to the company.

– India’s new age travel digital media


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