By 2025, Banyan Tree Group plans to double its 54-property global footprint across 23 countries.
Meanwhile, in the following 18 months, the organization will launch five new brands.
The group’s increased global portfolio of ten distinct brands will enable it to have a greater influence in the countries where it operates while also capitalising on post-Covid-19 prospects in purposeful travel.
Banyan Tree’s senior vice president of brand, Ho Ren Yung, stated, “We have always believed that tourism can be a powerful force for driving positive change.
“It is our generation’s mission to build forward better together with our partners and guests, and redefine what essential, purposeful and responsible travel looks like in this next era.”
In 2022, the business will launch three new brands: Garrya, Homm, and Folio, as well as two new Banyan Tree brand extensions: Veya and Escape.
Each of the five new brands is a response to macro and regional trends in travel that have been accelerated by Covid-19’s effect, such as conversion possibilities in resort areas, developing second-tier tourism destinations, and a larger desire for wellness and sustainable travel offers.
Banyan Tree Group’s president, Eddy See, said: “This expanded multi-brand ecosystem fortifies our stronghold in the lifestyle spectrum in Asia, while diversifying our offerings to meet the evolving needs of diverse, affluent travellers around the world.”
“As an independent, mission driven company with our core DNA in wellbeing and sustainability, we define what ‘good growth’ looks like.
He continued, “We are committed to being an exemplar and leader in our field, inspiring better living for our guests and associates in all the communities where we operate.”
Banyan Tree Group has signed 20 hotel management agreements in countries such as Benin, Mexico, Greece, Saudi Arabia, Korea, Thailand, China, and Vietnam so far this year.
In Asia, four Garryas and two Homms have been inked, with more on the way.
– India’s new age travel digital media