Accor has launched its “Unveil the World” campaign, which is a celebration of the return to travel, the approach of summer, and the joy of great hotel stays. The campaign is an indicator of the hotel group’s confidence in resurgence of travel, while emphasizing the company’s growing focus on the leisure segment, especially with travel restrictions easing across many destinations globally, along with significant pent-up demand among travelers,
Patrick Mendes, Chief Commercial Officer at Accor responsible for Sales, Marketing, Distribution and Loyalty said, “Our hotels and resorts are ready to welcome back guests and have successfully implemented our ALLSAFE hygiene and cleanliness protocols, which go beyond local and national requirements. This should help reassure travelers as our hotels are amongst the safest hubs for anyone resuming their leisure or business activities. Moreover, we are offering flexible rates and last-minute cancellation on All.com so that our guests can plan their holiday with a carefree spirit. Our Accor teams are working very hard to make sure we can deliver everyone’s vacation dreams this summer.”
Debuted via a short film, “Unveil the World” aims at inspiring visitors to rediscover amazing places and experiences that add beauty, depth and meaning to their lives. It will be launched through ALL – Accor Live Limitless which is a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio of brands.
“Over the past year, we’ve seen across social media how much everyone has missed traveling and getting to experience the things they love. People the world over have been through incredibly tough times, and it is our duty to inspire them with a renewed sense of energy, positivity, magic and reassurance. The world needs symbols of optimism to boost their morale and it is our sincere hope that people will soon get the chance to enjoy their much-deserved and delayed vacations,” said Steven Taylor, Chief Marketing Officer, Accor.
According to Accor’s research, about 65% of respondents around the globe are likely to plan a leisure trip in the coming months. High on the priority list of planned excursions are road trips, al fresco dining, cultural experiences, and city escapes. These are all areas that Accor’s “Unveil the World” campaign will cover, encouraging travellers through special offers, new loyalty benefits and booking flexibility.
Through the Accor’s ALLSAFE hygiene and cleanliness label, consumers are offered flexible pricing options, ease of booking online, and trusted health and safety protocols.
“Accor has worked hard to establish industry-leading practices in these areas, which our guests and loyalty members have expressed are a top priority as they make plans to get out and begin experiencing the world again,” added Taylor.