Sterling Holiday Resorts, a pioneer in vacation ownership and a leading leisure holiday brand in India, is all set to unveil ‘Sterling Vantage’- a new versatile holiday plan designed to perfectly suit the millennial lifestyle.
Speaking about the launch, Mr Ramesh Ramanathan, CMD, Sterling Holiday Resorts Ltd. said, “During a recent research on holiday trends, we observed that millennials had a different perspective about their holidays. It’s a smarter approach wherein the majority of millennials desire to holiday multiple times a year, and like holidays where they discover new experiences. They also choose to travel with friends and are on the lookout for smart solutions that provide great value offers. Keeping in mind all these factors, we are bringing forth an exclusive membership plan that caters to their lifestyle. ‘Sterling Vantage’ membership gives versatility and flexibility to their holidays, multiple holidays In a year, and also a choice to gift some of their holidays to friends and family. We believe this is an apt idea whose opportune time has come.”
The Sterling Vantage membership is based on a Flexible Point System
By locking in their holidays for the next 10 years at the current price, guests can enjoy their vacations without the fear of annual price inflations, last-minute surge pricing, and varying holiday requirements. The Sterling Vantage membership is based on a Flexible Point System that allows members to choose multiple short holidays in a year — a crucial plus point for millennials who are inclined to take multiple mini-getaway vacations in a year. In case of a shortfall of points, members always have the option of an easy top-up option that ensures a hassle-free holiday experience.
The product is primarily divided into 3 variants: Luxe with 1200 points, Prime with 800 points and Uniq with 500 points. Each category comes with its unique set of inclusions and flexibilities. Starting at just INR 1.50 Lakhs, 10 years of assured holidays can be easily locked in
If for any reason a holiday season is missed in a year, members can carry forward the points and make the most of their holidays later. Millennial travellers are always on the lookout to explore newer destinations and Sterling Vantage allows them to discover more destinations every year and book multiple rooms.
Sterling currently has a healthy mix of generations in its members base; Baby Boomers, Gen X, Gen Y, and Gen Z, are all part of the membership base. However, with Sterling Vantage they aim to attract an increasingly younger demographic for whom holidaying is not the same as their parents’ generation. Given the current global scenario, Sterling understands that hygiene and safety are crucial factors in holiday planning. Keeping members safe and healthy is the paramount concern, hence, Sterling has recently launched its ‘Sterling Cares’ program in association with Apollo Clinics – a comprehensive hygiene and sanitation program implemented across all Sterling resorts in India.