Skyscanner will introduce a data visualization tool, as the aviation sector continues to recover from the Covid-19 induced lockdown. The new tool is a part of the company’s Travel Insight offering. It combines Skyscanner’s thorough global flight search data with key Covid-19 events and announcements from governments in multiple countries.
Travel Insight provides a complete view of current aviation market performance and can help the tourism industry
It aims to help Travel and tourism businesses to identify trends and make strategic future decisions. Flight search data is seen in a simple and intuitive interface showing the volume of 2020 searches over time.
Searches are listed against the highest volume from a particular period and can be easily compared against 2019 volumes. Compared to other sources of aviation data, flight search data can provide an incomparable insight into early intent and changing traveler behaviors.
Michael Docherty, data partnerships lead at Skyscanner said, “As the travel landscape fundamentally changes, collaboration and innovation have never been more important to ensure a sustainable route to recovery. That is what we are bringing to market with this new tool, the latest in our suite of Travel Insight products.”
“Understanding demand trends and being able to plan accordingly will undoubtedly help airlines and other organizations execute their recovery strategies with greater effect and efficiency. We continue to invest in data innovation and aim to introduce even more products to help our partners later this year.”
Travel Insight provides a complete view of current aviation market performance, trends, and insights. It examines the behavior of millions of Skyscanner users to reveal where people are looking to travel in the next 12 months. This will allow airlines and other businesses to rapidly respond to market changes, understand emerging trends, and optimize or plan new routes.