Union Minister of Tourism and Culture Prahlad Singh Patel recently conducted a brainstorming session on the promotion of the ‘Incredible India’ campaign post COVID-19. The meeting was organised with around 30 influencers and representatives of travel media organisations.
‘Incredible India’ meeting discussed ways to revive the tourism industry in the country
The official statement said, “It was the first physical meeting with stakeholders during COVID-19 pandemic. All precautions and social distancing norms of the government’s SOP were followed.”
Patel requested the stakeholders to inform him about the obstacles they were facing due to the pandemic. He then assured them that the ministry would help them in every way possible to revive the tourism industry.
Patel said, “We all should be prepared for the post-COVID-19 world where we can serve tourists a better and safe environment to enhance their travel experiences. People are very positive and ready to explore the beauty of India with all precautions. We should create an environment where they could trust us during the pandemic.”
During the meeting, influencers and travel media representatives shared their experiences and provided suggestions to make tourism safer and accessible. Furthermore, they emphasised the need to make it responsible and affordable for all tourists.
Participants also gave suggestions to focus on domestic tourism and the lesser-known destinations of India. The statement further said,”“One participant suggested opening more sites for camping with safety measures so that adventure tourism can be promoted in India. Another participant suggested promoting experiential tourism.”
Concluding the meeting, Patel said, “We have noted your suggestions and these will be incorporated in our future policy planning. I hope that India will emerge again as a favourite tourist destination post the COVID-19 era. Till then we should focus on domestic tourism because Indians who were to visit foreign destinations will now only visit domestic destinations which will give strength to our tourism industry.”
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