The United Nations World Tourism Organisation has unveiled a new campaign titled #TravelTomorrow in light of the ongoing coronavirus pandemic. The core principles of this new campaign include discovering different cultures, practicing solidarity and respect, caring for the environment, continuing to learn, fostering decent work, development and sustainability and generating new opportunities for all.

The hashtag is meant to encapsulate a message of solidarity and hope. The UNWTO wants to promote shared responsibility among travelers and the tourism sector around the world to deal with the coronavirus pandemic. The online campaign has been well-received by a growing number of countries, destinations and companies linked to tourism, cities, media outlets and individuals from all over the world.

Online campaign has been well-received by countries across the globe 

Countries such as Germany, Morocco, Mongolia, Oman and Uruguay, as well as cities such as Bogotá or Vienna, have already endorsed the hashtag #TravelTomorrow. At this crucial time it is more important than ever to amplify the voice of tourism that stands united in the face of this crisis. A digital platform has been created to provide options for any individual, business or institutional user to join this initiative. It offers elements such as images for social media profiles, electronic signatures, as well as relevant audio-visual content on tourism and COVID-19.

“Historically, tourism has proven itself as a key driver of international recovery, and as early as now, we must begin to prepare in order to build the foundations of the future resilience of tourism,” said UNWTO secretary-general, Zurab Pololikashvili. He continued, “Our response must be fast, coherent and united so that we can all travel again soon and do so in a safer, more sustainable and more respectful way, learning from the lessons of the current crisis,”