With the onset of the festive season, India is already witnessing green shoots in consumer spending and this positive sentiment augurs well for the travel industry. Domestic travel is seeing significant easing of travel restrictions and several destinations are re-opening their borders. The festive time hence serves as the perfect opportunity to escape the stress and hectic pace of work life and indulge in the freedom of a well-deserved getaway – to relax and rejuvenate. To give fillip to demand, Thomas Cook India, India’s leading integrated travel services company and its Group company, SOTC Travel, have launched Freedom Month, inviting customers to avail of a host of special deals, value benefits and flight-inclusive holidays attractively priced starting at Rs. 10 790.00* – with a free holiday to Dubai* – everyday! The Freedom Month offers are available across Thomas Cook India & SOTC’s websites, apps and outlets pan India, till November 30, 2020.
Thomas Cook India and SOTC’s Holiday Readiness Travel Report – Future of Travel post COVID-19, revealed that the festive season is the Indian consumers’ top choice for travel in 2020: November (29%) and December (50%). With Indians displaying an increasing desire to get out/ break free from the stresses of the lockdown and extended work-from-home, the festive season offers much potential for a well-deserved break. In an endeavour to inspire bookers, Thomas Cook India & SOTC’s Freedom Month hence comes with an array of attractively priced holidays and offers to favourite domestic destinations like Goa, Rajasthan, Madhya Pradesh, Kerala, Himachal, Uttarakhand, etc.; also Dubai and Maldives.
A range of benefits include: flat 15% cash back on Thomas Cook India & SOTC Holiday Cards, zero cost EMI, flat 5% cash back (up to Rs. 5 000.00 on ICICI Bank Cards*) and 30 free holidays to be won to Dubai with one lucky couple winning a Dubai holiday, everyday! Thomas Cook India’s customers can also avail of extra loyalty points via Payback.
A special digital campaign has also been launched
Thomas Cook & SOTC have also launched a special digital campaign that captures customer angst through the prolonged lockdown and their longing for freedom – to get back to the joys of travelling again. Featuring a range of exciting locales, the film invites customers to enjoy worry-free holidays with the companies’ Assured, Insured and Secured program.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “The festive season has always brought good cheer and India is already seeing green shoots in consumer spending across sectors. Given the growing demand to break free from the stresses of the lockdown and easing of travel restrictions, travel hungry Indians are keen to leverage this season for a much needed break. Our Freedom Month is perfectly timed to bring customers an unbeatable price-value proposition and catalyse holiday demand via our special deals and additional savings on the Holiday Card, zero cost EMI offers, extra loyalty points via Payback and the backing of our unique Assured, Insured and Secured program.”
“Our Assured Program in partnership with Apollo Clinics ensures meticulous health & safety protocols and to further assist our customers, we have tied up with ICMR accredited labs to offer end-to-end COVID-negative certification services with contactless facilitation – across India. Our Safe Holiday Helpline is yet another meaningful consumer initiative – a free service to support customers in safe holiday planning.”
Mr. Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “Given the strong pent-up travel demand over the last few months, SOTC continues to simplify the travel experience, offering complete savings and benefits for the aspiring Indian traveller. The festive season in India has always been about family and loved ones, and so offers customers the perfect holiday opportunity to escape from the stresses of the lockdown. In a focused plan to boost travel demand, SOTC’s strategically planned Freedom Month aims at catalysing demand. The attractive zero cost EMI, big savings and big value offerings promise priceless experiences and a great opportunity for travellers to maximise on the discounts and offers available. Having always been a customer-centric travel company, our endeavour is not only to provide value-for-money, but to create memories of a lifetime.”