Skål Samui has launched its own tourism recovery initiative under the banner #RediscoverSamui – and prepare to fall in love in a bid to attract domestic and eventually international tourists, to the beautiful island of Samui in the Gulf of Thailand. 

A key element of the campaign is a new video that contains never-been-seen before footage of the best experiences the island has to offer. From glorious soft  white sand beaches and extraordinary sunsets to dramatic jungle waterfalls, and from hot new beach clubs to enchanting ethical nature experiences. 

Despite the global pandemic and its devastating effect on the island’s tourism industry, Samui is emerging from months of curfew which saw the closure of virtually all hotels, resorts, restaurants and bars. As a likely result of these strict measures,  the island experienced an exceptionally low incidence of Covid-19 cases; to date, just seven people were diagnosed early on and all of them fully recovered. Samui registered no fatalities from the outbreak.  

Also part of the campaign is an ongoing public relations programme targeting  mainstream media, bloggers and influencers who will be invited to visit the island to  experience for themselves its stunning natural beauty and diverse lifestyle offerings.  

The highlights of the campaign include

● Samui is Safe and Clean – Its famous beaches are pristine, and many  resorts and restaurants have been doing maintenance work. Samui is looking  more beautiful than ever. 

● Samui’s Environment is Clean and Hygienic – The pandemic has seen all  public facilities, from shops to massage parlors, going to great lengths to  ensure that their environments are clean and hygienic to welcome visitors.  

● Samui Wildlife is Returning – Turtles not seen for years have been spotted  laying eggs on several beaches around the island and there have been  increased sightings of pink dolphins – both indications that the water quality  has improved significantly during lockdown.

● Samui is All about Lifestyle – The island is home to a huge variety of  superb restaurants offering an impressive choice of Thai, Asian and  international cuisines for all budgets, as well as vibrant and exciting cafés and  bars with beach seating and spectacular entertainment.  

● Samui is Beach Chic – A crop of chic designer beach clubs have opened in  Samui offering an elegant lifestyle experiences by the island’s iconic golden  sandy beaches.  

● Samui is Colourful and Lively! – The island continues to evolve as  Thailand’s favourite tourist island, welcoming new attractions with appeal to  all ages, from vibrant street markets like Fisherman’s Village, elephant  sanctuaries, beach-side art classes and wonderful jungle cooking schools high  up in the beautiful mountains of Central Samui. 

● Samui is Surrounded by Magical Islands – As well as Koh Phangan (Full  Moon Island), there are many magical islands to explore by sailboat,  motorboat or by ferry including Koh Madsum [pig island], Koh Tao [a diving  paradise], or the extraordinary Angthong National Marine Park with its  hundreds of islands and crystal waters.  

● Samui is Accessible and Convenient – Just under an hour’s flight from  Bangkok with regular daily connections, or 1½ hours by ferry from Donsak,  Surat Thani. The island has upped its game on the infrastructure front, laying  vast new pipelines to avoid serious flooding in future and making the roads  more pleasant to travel on. 

● Samui is Great Value! – Most hotel, resorts, spas and private villas are  running amazing packages and rates to entice domestic visitors to the island.  

Commenting on #RediscoverSamui – and prepare to fall in love, Lutz Mueller,  President of Skål Samui, said; “The campaign will initially focus its efforts on the  domestic tourism market and once travel restrictions surrounding the pandemic ease  up, attracting regional and international tourism.  Samui is lucky to have a fantastic collection of world-class hotels, resorts and spas  and now is the time to make sure Thailand’s travellers take advantage of what’s right  on their doorstep”. 

The campaign, which is being driven by members of Skål Samui, a chapter of the  global hospitality and travel organization SKAL International, underscores the  organization’s overall mission, ‘Connecting Global Tourism’. 

The new video is available to all Skål Samui members and partners for their own  promotional use and can be customized on demand at an extra charge. 

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