OYO Hotels Homes has noticed a growing trend in women travelling from and to different corners of the country between the January 2019 – February 2020. Bookings by women increased by 63 percent in 2019 as compared to the same time period in 2018.
The cities women travelled to the most in this 14 month time period includes Delhi, Bangalore, Kolkata, Hyderabad and Mumbai. Of the total booking made, 19.7 percent were solo and 80.3 percent constituted more than 1 guest. Additionally, most women preferred to make their bookings via the OYO app. App bookings were 102 times more than desktop bookings.
OYO wants to build offerings that cater to women travellers
Talking about the surge in women travellers, Harshit Vyas, Chief Business Officer, OYO Hotels & Homes – India, said, “In the past few years, we have witnessed an increase in the number of women travellers in the country for both leisure as well as professional commitments. It is also interesting to see growth in bookings for Dehradun, Mysore and Lonavala showcasing the growing preference for exploring non-metro locations. At OYO, this is an opportunity for us to build offerings that cater to women travellers and their loved ones and offer them quality living spaces at affordable prices, at great locations and above all offer a world-class hospitality experience.”
Research by OYO also revealed that Delhi was the most popular during the festive season. It was the most booked city during Diwali and Holi 2019. Goa was the most booked beach destination. It was followed by Dehradun closely followed by Mysore and Lonavala were unique hill destinations that women travellers explored in 2019.