Maldives has seen a boost in arrivals from the Indian market after it reopened its borders in July this year. The flights between India and Maldives have increased prompting the Maldives Marketing and Public Relations Corporation (MMPRC) to launch a series of marketing campaigns to further boost tourism to the nation. They hope to build brand awareness with a new message: ‘Rediscover Maldives…The Sunny Side of Life’.
The campaign wants to reassure travellers that Maldives is a safe haven
MMPRC’s global campaign includes advertising with leading Trade and Consumer publications in India. The main aim of this recovery initiative is to highlight the fact that the Maldives is a ‘safe haven’ for visitors and is one of the safest places to visit during the pandemic. All health and safety measures are in place due to the unique geography of the Maldives and its one-island-one-resort concept.
The campaign is going to be six months long and will heighten awareness among the growing market segments of Weddings and Honeymoons in India. The Maldives is focused on building brand visibility across all social media platforms. To increase visibility they will be participating in SATTE GenX and begin a campaign with VOOT alongside holding Instagram conferences with Indian celebrities. MMPRC will be hosting an interactive Live Instagram conference on 27th November 2020 with celebrities who have been to the Maldives previously.