Kerala will work with tourism boards of other states to revitalize domestic tourism that has suffered due to the COVID-19 pandemic. It will also promote Ayurveda, eco-tourism, and adventure tourism to help the tourism sector.
Plans By Tourism Minister of Kerala to revitalize domestic tourism
The Tourism Minister of Kerala, Kadakampally Surendran, spoke at the valedictory session of the two-day Tourism E-Conclave, ‘Travel & Hospitality: What’s Next?’ organized by FICCI. During this Surendran said, “Kerala Tourism will work together with other state tourism departments so that a tourist traveling from one state to another has a hassle-free experience. We expect to welcome guests in the next one or two months.” He also added: “We are starting by reviving domestic tourism, first within our state, followed by other states. An action plan for the revival of the tourism sector is being drawn up and several support schemes are under the consideration of the Kerala Government, including assistance to tourism stakeholders and employees.”
Stating that Kerala will make its presence felt on the digital platform, Incredible India, by providing relevant content, the Kerala Tourism Minister mentioned plans to prepare itineraries that include destinations in the neighboring states too.
Further, the plan includes promotion Ayurveda considering the importance of wellness and healing in the present Covid-19 situation. Also, the plan is to promote even eco-tourism and adventure tourism among domestic tourists.
Surendran also assured to support the guidelines and the protocols drawn out by the Union Ministry of Tourism, by saying that these would help revitalize domestic tourism and reinstate India’s position as a high-value destination. He also said “It has shattered economies, and travel and tourism is one of the major sectors that has been badly hit. It’s an unprecedented crisis and Kerala Tourism is slowly finding its feet. We have a long way to go, but we are on the right path.”
The crisis management experience gained from the 2018 floods and the Nipah outbreak, has helped Kerala to combat the coronavirus effectively and Kerala tourism also stands with the travel trade across the world and is doing all it can to reduce the impact on both travel and trade. Surendran said: “We are sure we’ll defeat all odds and make a remarkable comeback. The strong synergy between the private and public sector will be a key driving force on our road to recovery.”