Directorate of Tourism Jammu, J&K UT and Association of Religious Tour Operators organised Tourism Promotion Road Show at Hotel Conrad, Bengaluru on 6th March 2021. K. Shayama Raju (President, Karnataka Tourism Society) was the Chief Guest on the occasion and the Special Guests were Amish Desai (Chairman, TAAI, Karnataka Chapter) and Sanjar Imam (President, Karnataka Tourism Forum) and Vivek Puri JKAS (Chief Executive Officer, Rajouri Development Authority). The Guest of Honour was Venkatesan (Regional Director, South & West Central Ministry of Tourism, Govt. of India).
Before the start of Road Show, a press conference was held in which Vivek Puri (JKAS), Mudasir Mushtaq Tourist Officer Directorate of Tourism Kashmir, Kiran Wattal Chairman Amarnath Yatra Welfare Society, Sd. twal President Jammu, Kashmir, Ladakh Tourism Stakeholders Association and Ajay Gupta President Association of Religious Tour Operators Katra.Amrik Singh President Jammu Association of Tour Operators (JATO), B.B. Ko
The main aim of the event was to gear up for the peak season in J&K
Welcome address was given by B.B. Kotwal President Jammu, Kashmir, Ladakh Tourism Stakeholders Association. He said that the main aim of the road show is to gear up for the peak season and apprise the stakeholders including tour operators about the destinations and activities. With new destinations like circuit of Bhaderwah including Jai Valley, Padri meadows, Gur-Danda, Kailash-Kund Lake at the altitude of 14000 feet in the majestic Seoj-Dhar Mountain, Gatha Lake Park and Trout Fish farm and apple orchards, tourists are in for a great new exciting holiday season.
Vivek Puri (JKAS) said that the J&K is mainly a tourism-based economy and these road shows are being organised across India to promote the tourist destinations of J&K. He further requested people who visit J&K to pay obeisance to Shri Mata Vaishno Devi ji and Shri Amarnath ji that they should plan their journey in such a way that they can enjoy the serenity of other destinations of J&K as well.
Rajesh Gupta Chairman Board of Trustees, The Tourism Federation Jammu spoke as key note speaker. He said that Jammu City is known as the City of Temples and briefed the elite audience about the untold history of various places of J&K. He also invited the attendees to Jammu and make their itinerary for atleast ten days to explore the religious, leisure and adventure tourist places like Bahu Fort, Akhnoor Fort, Ambaran, Samba Fort, Basohli School of Painting, Bagh-e-Bahu, Sanasar, Nathatop, ancient temples as well as shrines.
Highly impressed by the entire show, Chief Guest K. Shayama Raju, President Karnataka Tourism Society, appreciated the marvellous presentation by J&K’s team, which showcased the tourist places of J&K that are lesser known to the world. He said that major part of J&K is still a hidden treasure, which needs collaboration and efforts by all the stakeholders to unleash its potential fully.
Kiran Wattal Chairman Amarnath Yatra Welfare Society Jammu, in his thanks note, thanked the Chief Guest, Special Guests, Guest of Honour, the organisers, the stakeholders and the entire audience for their warm presence and said that Jammu and Kashmir is the land of Gods and Goddesses, where every nook and corner has a story of its own and is a must visit place that is known for its great hospitality.