On the occasion of World Tourism Day, Indian Hotels Company (IHCL) has launched #TravelForIndia.
The campaign is aimed to inspire safe travel
The campaign is also designed to rebuild the tourism and hospitality industry.
In line with the Government’s ‘Vocal for Local’ vision, #TravelForIndia will be raising awareness about the importance of domestic tourism. It will also focus on the industry’s impact on livelihoods. Through several initiatives, the campaign also supports indigenous tourism. #TravelForIndia was kick-started with a video. This video celebrated the diversity of India. It also spread a message of optimism, hope, and unity in solidarity with its ecosystem.
Speaking about the campaign, Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “One of the most critical sectors, the travel and hospitality industry, which accounts for over eight percent of India’s total employment with over 4 crore jobs, is one of the most affected by the pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL’s commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler’s journey can make.”
The campaign video, launched on World Tourism Day. It is the beginning of an effort from IHCL to start a discourse around the role hospitality will play in the coming months in helping people rediscover all that India has to offer.