IATA’s Voluntary Gender Balance Initiative Attracts 59 Airlines

The International Air Transport Association (IATA) announced that 59 airlines have committed to the 25 by 2025 campaign which seeks to address gender balance in civil aviation. Collectively the 59 airlines that have currently committed to the campaign, represent 30.24 per cent of passenger traffic, covering both traditional and low-cost airlines. 

The 25 by 2025 campaign was launched on 26th September 2019 with participating airlines making a voluntary commitment to increase the number of women in senior positions- to be defined by the member airlines- by either 25 per cent against currently reported metrics or to a minimum representation of 25 per cent against currently reported metrics or to a minimum representation of 25 per cent by 2025. The initiative has resonated around the globe, with signatories coming from all continents with 36 airlines from Europe, followed by Asia-Pacific representing 10, the Americas with 7 and Africa & Middle East with a total 6. 

IATA Director General and CEO Alexandre de Juniac at the association’s annual Global Media Days in Geneva said “Our passengers come from all walks of life, represent different cultures and genders and yet, the industry itself does not represent the diverse world we live in today. We know this needs to change. I welcome the 59 airlines that have committed to 25 by 2025. It’s an encouraging step forward in this important journey and I look forward to many more joining the campaign”.

IATA director, Learning and Development, Jane Hoskisson added on that the industry is diverse in so many ways, yet there are some systemic issues that need to be addressed to make the aviation industry truly diverse and inclusive. However, equal work also demands equal pay, thus it is important that such platforms address the scope of wage parity and build initiatives to support the same.


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