Sabre Corporation has revealed that Gulf Air has implemented the company’s branded fare technology which is a form of enhanced merchandising capabilities that will allow travel agents using the Sabre global distribution system (GDS) to access the full breadth of airlines’ branded fares. With this new technology, agents can easily view, compare and sell Gulf Air’s ‘Boutique’ fare family across the network. This will offer customers greater choice and personalization.
With Sabre’s new technology, airlines can go beyond basic fare rules
“With Sabre’s branded fares, airlines can go beyond the basic fare rules,” said Dino Gelmetti, Vice President EMEA, Sabre Travel Solutions. “They can package additional benefits and features, such as additional air miles, seat selection, checked baggage and other services, with the goal of providing their customers better flexibility and greater value. The ability to cater to and personalize these demands will enhance travelers’ experiences and drive revenue for airlines.”
Gulf Air also introduced a new price concept for all destinations effective Oct. 20, 2020, which travel agents can book through Sabre’s GDS. Customers will be able to enjoy a wider range of selection with three economy class and two Falcon Gold class fare options.“We recognize that many travelers today consider the overall value of a ticket, rather than just the price alone – and this means different things to different people,” said Vincent Costa, Chief Commercial Officer, Gulf Air. “While we continue to offer increased benefits across our fares, we also need to be able to cater to specific traveler demands. With Sabre, we can ensure that each traveler receives the best experience from flying with us by showcasing the full range of our fares.”