The Federation of Indian Chambers of Commerce and Industry (FICCI) recently yesterday established a ‘Task Force on Ayurveda Tourism’. This task force will aim to promote Ayurveda, in domestic and international markets.
The task force will develop plans to boost Ayurveda Tourism
The task force was launched under the Chairmanship of Sajeev Kurup, Managing Director, Ayurveda Mana Hospitals. The main goal of the Task Force is to bring together important stakeholders to extensively promote Ayurveda Tourism around the world.
The task force will work closely with the government and industry leaders to co-create solutions.
Dilip Chenoy, Secretary General, FICCI, said, “FICCI has been working continuously for the past few months with the Centre and the states for allowing Ayurveda and wellness centres to reopen.”
Chenoy added, “Ayurveda will see a lot of demand and this is the best time to come up with solutions to promote Ayurveda Tourism as a completely safe segment.”
Sajeev Kurup, Chairman, FICCI Ayurveda Tourism Task Force and Managing Director, Ayurveda Mana Hospitals, said, “State borders should open and people with a COVID-19 negative certificate should be allowed to travel to the Ayurveda centre with no quarantine period required.”
He further said, “Information on all the Ayurveda centres along with their safety measures, guidelines should be available online so that the customers can easily access. This will also help in promoting Ayurveda tourism.”
Furthermore, the Task Force will raise awareness among the stakeholders on the SOPs to be implemented by Ayurveda service providers. It aims to build confidence among travellers to explore Ayurveda Tourism in the country.
The members of the FICCI Ayurveda Tourism Task Force include Rudraksha Ayurvedic Holistic Centre; Madukkakuzhy Ayurveda India; Somatheeram Health Group; Kairali Ayurvedic Group; Niraamaya Wellness Retreats; Ayurveda Promotion Society; Carnoustie Ayurveda & Wellness Resort; Ananda Spa; Healing Touch – Ayurveda Yoga Retreat and Ayur Bethaniya LLP.