Europe Contributes 30 Per Cent To Global Travel & Tourism GDP Says WTTC

The World Travel & Tourism Council (WTTC), which represents the global Travel and Tourism private sector, realised its comprehensive Cities Report for 2019, which reveals Europe directly contributes USD 830 billion- 30 per cent- to the global Travel and Tourism GDP. 

The report reveals that many cities across Europe male a significant contribution to the city’s overall GDP, like for example Dubrovink’s travel and tourism sector contributed 17.8 per cent to their GDP and Antalya contributed about 10.1 per cent and so on. Focusing on 73 major tourism city destinations, the report provides estimates of the GDP and employment directly generated by the travel and tourism sector, highlighting the successful initiatives, strategies and policies that have been implemented.

With global tourism investment being more important for cities than to countries as a whole, as it tends to pay for urban infrastructure improvements as well as public workers and programs that enhance the quality of life, the cities report by WTTCshows that these 73 cities account for a total of 691 billion in direct travel and tourism GDP, which represents 25 per cent of the sector’s direct global GDP and accounts for over 17 million jobs. European cities are said to be more reliant on International tourism than cities from other regions, analysis within the report indicated. 

Achieving sustainable growth in cities requires for them to reach far beyond the tourism and trave sector itself. 

Based on the reliance of international visitor spend, location within Europe including Dublin and Dubrovnik both showed over 95 per cent of travel and tourism spending relying solely on international visitors. Additionally, Venice, Budapest, Istanbul, Prague and London all showed reliance on international visitors spending, indicating spending somewhere between 84 per cent to 93 per cent. 

WTTC President and CEO, Gloria Guevara said “European cities have been and will continue to be of critical importance to the Travel and Tourism sector. This wide-reaching report has shown the ongoing growth and contribution of European cities and the importance the travel and tourism sector has on communities and offers further examples in areas such as best practises for sustainable growth, resilience and destination stewardship”. Further adding Guevara indicated that to drive true economic impact that can translate into social benefits, a city must engage with all types of stakeholders, across the public and private sector in order to establish the cities of the future.


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