The World Travel & Tourism Council (WTTC) and the Sustainable Hospitality Alliance have signed a Memorandum of Understanding (MoU) pledging both organizations to a tighter collaboration aimed at reducing the environmental and social impact of the global hospitality industry.
Through the MOU, WTTC and the Alliance have agreed to create a unified voice for a more sustainable future in the hospitality industry, as well as collaborate on new research projects to develop an understanding of the most recent innovations in sustainability.
In addition, the two organizations will collaborate to raise awareness of new initiatives and success stories, establish new commissions and advisory bodies, advance understanding of innovation and key sustainability indicators, and collaborate on pressing matters such as youth employability, human trafficking, and climate action.
Hotels and other visitor accommodations, such as short-term rentals, are the backbone of the hospitality business, unlocking entire local economies via surrounding restaurants, festivals, and music venues.
Through collaboration, the sector can become a driving force toward a more sustainable future.
WTTC President and CEO Julia Simpson stated, “We are proud to be partnering with WTTC on promoting sustainable growth. This partnership combines the Alliance’s sector-specific expertise with WTTC’s scale and reach to enable both our organisations to enhance collective impact across the industry and drive progress further towards net positive hospitality.
“We have partnered in the past, including on the Hotel Carbon Measurement Initiative (HCMI), and I am very positive about the future potential of our two organisations working together alongside our members and the wider industry.”
The signing took place at the Sustainable Hospitality Alliance’s Net Positive Summit in London, where WTTC President & CEO Julia Simpson joined Alliance CEO Glenn Mandziuk in addressing delegates representing a wide range of industry experts and discussing the sector’s current sustainability challenges.
