Hyatt Hotels Corporation announced the addition of 20+ European Inclusive Collection resorts to the World of Hyatt loyalty programme, as well as the rebranding of AMR Collection to Inclusive Collection, which will be part of World of Hyatt. Following the launch of the Inclusive Collection in May 2022, guests and members will have more all-inclusive resort options in the Americas and Europe, with additional European Inclusive Collection resorts expected to join World of Hyatt soon.
Following the introduction of the all-inclusive Hyatt Ziva and Hyatt Zilara brands in 2013, and the addition of the AMR Collection portfolio in 2021, Hyatt has been strengthening its leadership position with the introduction of the Inclusive Collection in May 2022. Hyatt has more than doubled the number of luxury rooms and tripled the number of lifestyle and resort rooms in its global portfolio in the last four years.
Erica Doyne, senior vice president of marketing and communications for Hyatt’s Inclusive Collection, said “Since Hyatt’s acquisition of Apple Leisure Group in 2021, we have been thoughtfully integrating AMR Collection brands into the Inclusive Collection and the World of Hyatt loyalty program. As of today, all brands that were previously part of AMR Collection will now live under the Inclusive Collection umbrella, alongside Hyatt Ziva and Hyatt Zilara. With this latest milestone, we’re unifying our complementary brands under one portfolio and continuing to capture the unwavering leisure demand.”
Hyatt’s portfolio of nine global all-inclusive brands, including Hyatt Ziva, Hyatt Zilara, Zotry Wellness & Spa Resorts, Secrets Resorts & Spas, Breathless Resorts & Spas, Dreams Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts, and Sunscape Resorts & Spas, will continue to provide exceptional and immersive experiences to guests and members.
Through its expanded footprint, World of Hyatt provides more global leisure travel options.
The Inclusive Collection provides travellers with one of the world’s largest portfolios of all-inclusive resorts, including 20+ new resorts in Spain, with additional destinations expected to join soon.
The growing membership of World of Hyatt (up 20% in 2022 alone) will drive rising demands, including to beach destinations such as Mallorca and Menorca in Spain, further expanding Hyatt’s brand footprint.
Affluent travellers and a strong membership base are expected to drive business to European destinations. Hyatt has made a transformational move to strengthen its business and provide more all-inclusive offerings to leisure travellers by acquiring Apple Leisure Group in 2021.
Among the upcoming openings in Europe are:
Five distinct all-inclusive resorts are expected to open in Bulgaria’s popular Black Sea destinations of Sunny Beach and Obzor in 2023 and 2024. The hotels will be branded Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas, and Alua Hotels & Resorts, and will bring Hyatt’s all-inclusive brand experiences to Eastern Europe, giving guests and members more leisure travel options in desirable locations.
Following the resort’s planned 2024 opening, the first Dreams Resort & Spa in Portugal’s serene island of Porto Santo in Madeira will further strengthen Hyatt’s European brand footprint and offer guests of all ages access to more than ten a la carte restaurants, seven bars, unlimited international and domestic top-shelf spirits, 24-hour room service, daily activities, nightly entertainment, and more.
Furthermore, Hyatt Vivid Hotels & Resorts, the newest brand in the Inclusive Collection portfolio, is designed for the next generation traveller looking for engaging, adults-only, all-inclusive vacation experiences in a distinct and down-to-earth setting. In a relaxed, casual setting, the brand will provide crafted culinary experiences, wellness and nutrition classes, as well as engaging activities and entertainment.
Visit hyatt.com/new to learn more about the impressive global footprint of Hyatt’s luxury all-inclusive resorts and all the rewarding ways members can enjoy luxury all-inclusive travel through World of Hyatt.
