W Hotels proudly declares its collaboration with SUNCHASERS, an ethically-created, unisex clothing brand based in Venice Beach, California. Prepare to be swept away by the vibrant colours and carefree spirit of summer.
SUNCHASERS is renowned for its diverse collection of unisex loungewear and dress ensembles crafted from luxurious cotton and silk using tie-dye. Together, W Hotels and SUNCHASERS will offer an unforgettable summer experience on the WET Decks of W Ibiza and W South Beach.
The W Hotels x SUNCHASERS Escape capsule will pay homage to the sun-kissed coasts of Ibiza and Miami Beach, where W Hotels has two iconic ESCAPE properties, through the use of custom patterns and colour palettes. This exclusive collection will feature unisex, one-size-fits-all loungewear ensembles (long-sleeved shirt and trousers) that are 100% silk and hand-dyed in India. W Ibiza will hold shopping events throughout the summer at the WET Deck, and the collection will be available for purchase at the AWAY spa pop-up boutique on Level 0 of the hotel. In addition, W Ibiza will feature two small-scale installations within the hotel’s entrance that will showcase the entire collection.
Carly Van Sickle, Senior Director of Global Brand Marketing at W Hotels Worldwide, exclaimed, “We are thrilled to partner with SUNCHASERS for this bold and breezy summer capsule. Through our collaboration, we are not only bringing together the vibrant spirit of SUNCHASERS’ fashion, but also aligning it with our own W summer campaign aptly named ‘Sun Chasers’. By merging SUNCHASERS’ innovative and sustainable ethos with the immersive WET Deck experience, we are offering guests an unforgettable summer experience that epitomizes our shared commitment to authenticity, vibrancy, and exploration.”
In addition to the capsule collection, W Hotels will offer the SUNCHASERS Escape package at W South Beach and W Ibiza. The W Ibiza package consists of a suite reservation, complimentary breakfast, a Balinese cabana at GLOW Rooftop with a 100 Euro B&F credit, a two-piece SUNCHASERS set and complimentary airport transportation. The South Beach package includes two SUNCHASER sets, a Mindful Escape Spa Treatment at the AWAY Spa, which consists of an upper body restorative massage, a chilled rose hydrating facial, and a solitary serenity treatment, and two SUNCHASER sets. In addition to a Studio Room with a potential upgrade (subject to availability) and a 15% discount on Cabana rates, guests will receive a $75 resort fee. The SUNCHASERS Escape Package costs $800 per night at the W South Beach and $600 per night at the W Ibiza. Both programmes are bookable between July 14 and October 31.
“At SUNCHASERS, we strive to inspire individuals to express their true selves through vibrant colors and joyful designs,” said Carola Bernard, the company’s founder. “Partnering with W Hotels allows us to extend this message of originality and celebration to a global audience. Together, we aim to create a unique and memorable fashion experience that symbolizes the spirit of summer.”
The W Hotels x SUNCHASERS Escape Capsule will be available for $444 USD until February 2024 in four colorways inspired by Miami Beach and Ibiza: Green Bliss (a light green for serenity and bliss); Orange Sunset (a rich, fiery orange); Pink Sunrise (a mix of pink and yellow hues); and Golden Sands (sandy hues and tropical vibes). The collection will be sold online at shopsunchasers.com and at the W Hotels the Store. In addition, the collection is available at SUNCHASERS’ Abbot Kinney Flagship store and the AWAY retreat at W Ibiza.
Please visit https://shopsunchasers.com/ and https://www.whotelsthestore.com/ for more information about W Hotels and their collaboration with SUNCHASERS. Follow W Hotels on Twitter, Instagram, and Facebook to receive social media-related updates.