The World’s Tourism Film Awards will be held in Valencia (Spain) for the second year in a row. In its 34th year, the event will attract leaders from the Tourism and Audiovisual sectors to the host city to accept the renowned awards and titles of the World’s Best Tourism Films. On November 24th, the Award Ceremony will be held at the CaixaForum, located in the architectural complex City of Arts and Sciences.
The World’s Tourism Film Awards, sponsored by the International Committee of Tourism Film Festivals (CIFFT) and Visit Valencia, honor creative excellence in tourism audiovisual projects. The event will honor the finest promotional films in five categories: Tourism Destination City, Region, Country, Tourism Products, and Tourism Services.
According to the Councilor for Tourism and Internationalization of the Valencia City Council, Emiliano Garca Domene, “València is committed to an increasingly digital, dynamic, and personalized promotion, through which we project our identity and our creative capacity, and in which audiovisual content gains greater prominence. For this reason, we are proud that the CIFFT has chosen our city to deliver, once again, the awards for the best videos of tourism promotion campaigns.
She states that València will welcome the top specialists in tourism promotion as a result of this gala, and will have the opportunity to demonstrate how the city has become the World Design Capital and the European Capital of Smart Tourism in 2022.
After a successful partnership between CIFFT and Visit Valencia to announce the winners in 2021, this 34th edition is the first time the event will be held outside of Vienna. According to Alexander V. Kammel, director of the CIFFT, Valencia has established itself as a global leader in tourism innovation and sustainability over the past few years. They are thrilled to partner with Visit Valencia to bring the World’s Tourism Film Awards 2022 to this lively city with a rich artistic heritage, architecture, food, and culture.
Valencia has recently positioned itself as an exceptional MICE location, drawing significant international events. The World’s Tourism Film Awards overlap with the Third World Conference on Smart Destinations, another UNWTO-supported event.
The open discussion will examine the potential and difficulties of tourism destinations, the solutions they need to remain competitive and sustainable, and how the application of technology and innovation to the tourism industry is causing structural changes. This pairing is also an opportunity to promote awareness about how the audiovisual business can offer locations with tourism revenue and long-term profitability, as well as the significance of innovation in tourism communication.
More than 3,000 promotional movies from 90 nations competed for the title of World’s Best Tourism Film in the CIFFT Circuit, a year-long competition with ten festival members on four continents, including New York, Cannes, Los Angeles, Vienna, Cape Town, and Kyoto.
World Tourism Organization, European Travel Commission, Caribbean Tourism Organization, and Skal International sponsor the CIFFT Circuit. Additionally, the effort is backed by the Tourism and Society Think Tank (TSTT).