In a major boost to the Indian Hospitality industry, Indian Hotel’s Company (IHCL), South Asia’s largest hospitality company announced that the Taj Hotels has been named as the strongest hotel brand in the world. Taj has received an overall strength index of 89.3 out of 100 along with a AAA rating for customer familiarity, employee satisfaction, and corporate reputation as well. Not to forget its world-class customer service.

Taj Hotels has been named as the strongest hotel brand in the world, Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, Indian Hotels Company, said, “This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World’s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day”.

David Haigh, CEO, Brand Finance, said, “We are excited to announce Taj as the Strongest Hotel Brand in the World. A brand with a century-old legacy and a custodian of the revered Indian Hospitality has stood resilient in spite of the challenges posed by the ongoing pandemic. Global travelers have relied upon and tested brands in different ways and Taj has emerged at the top”

The luxury hotel chain’s successful implementation of its 5-year plan which is focused on selling its non-core assets and aims at becoming less ownership-driven and wants to reduce its dependence on the luxury space, followed by the speedy adoption of its new R.E.S.E.T 2020 strategy which will provide a changing framework to help the brand overcome the challenges put forward by the pandemic, the Brand Finance report added.  A series of steps taken by the chain has contributed to its re-entrance into the Brand Finance ranking for the first time since 2016, in the 38th spot on its ‘Top 50 most-valued brands’ list.


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