Radisson Hotel Group intends to increase its presence in Poland. This year, the Group opened the Andersia Hotel & Spa Pozna, a Radisson Individuals and Radisson RED Gdansk member hotel in Poland. And additional openings are anticipated in the coming months. In Poland, the portfolio of 23 hotels owned by Radisson Hotel Group contains more than 5,200 rooms in operation and development.
The Group’s portfolio in Poland is comprised of 17 hotels operating in the midscale to luxury segments in both urban and resort settings. This diversity has bolstered Radisson Hotel Group’s resistance to fluctuating travel demands, which were particularly pronounced during the pandemic. Radisson Hotel Group operates hotels under the Radisson Collection, Radisson Blu, Radisson, and Park Inn by Radisson brands, and has recently introduced two new brands to the Polish market: Radisson RED, the group’s upscale lifestyle brand with informal service and distinctive design, and Radisson Individuals, a brand that complements the other existing brands in the portfolio. The Radisson RED Gdansk opened in August 2022 on Granary Island in Gdansk. In addition to opening in August 2022, the Andersia Hotel & Spa Pozna, a member of Radisson Individuals, is Pozna’s premier hotel.
Radisson Hotel Group in Poland distinguishes itself from its competitors by holding the leading position among Polish tourist destinations. Starting with the 2017 opening of Radisson Blu Resort, Swinoujscie, the Group has steadily expanded its leisure portfolio with openings and signings in Zakopane, Sopot, Sklarska Porba, Koobrzeg, Ostróda, Midzywodzie, and Ustronie Morskie – solidifying Radisson Hotel Group’s leadership position in the Polish leisure market. The recent signing of Radisson Resort & Suites Ustronie Morskie and Radisson Serviced Apartments Krakow inaugurates the Group’s new serviced-apartment brand extension in Poland under the Radisson brand. During the past two years, investor and operator interest in the serviced apartment product has increased, as its operating model has proven more resilient to volatile market conditions. In addition to its presence in domestic leisure destinations, Radisson Hotel Group maintains its preeminent standing in Poland’s major cities. The group recently introduced its luxury brand Radisson Collection to the country with the extensive renovation and rebranding of the former Radisson Blu Hotel, Warsaw as the Radisson Collection Hotel, Warsaw, establishing it as one of the premier hotels in Warsaw.
Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group, says, “After a record year in 2021 with continued growth of all our brands worldwide, we have set ourselves even higher targets for 2022. Globally, over the past three years, we have invested more than $400 million to further strengthen the relevance of our brands and developed new business offerings. We have invested another $100 million in state-of-the-art IT infrastructure. All this to give owners and guests world-class digital solutions to help serve guests, manage properties, and optimize revenues and costs. Poland is an important market for our growth strategy in Europe.”
“We reactivated our growth plan for Poland in 2016, when we launched a growth strategy aimed at creating a diverse footprint across urban and leisure destinations, operating in the midscale to luxury segment under management and franchise agreements. We are pleased to announce that the Radisson Hotel Group now has a strong and resilient portfolio of 23 hotels with more than 5,200 rooms under 6 brands. We appreciate our partners’ trust in the Radisson Hotel Group,” says Valerie Schuermans, Vice President of Business Development for Central and Western Europe.
Radisson Hotel Group continues its growth and expansion plans in Poland, with a robust pipeline of upcoming openings. The Radisson Blu Resort & Conference Center, Ostroda, will open at the beginning of 2023 with extensive leisure and conference and meeting facilities. Radisson RED Krakow and Radisson Apartments Krakow, both part of the Unity Centre business complex in Poland’s second-largest city, will open in the summer of 2023. In 2024, the Group intends to open the Radisson Blu Resort, Miedzywodzie, a new upscale resort on the Baltic coast. Radisson Resort & Suites Ustronie Morskie will be the Group’s 23rd property in Poland and its eighth resort, reinforcing its position as the country’s leading international resort operator. It is expected to debut in 2025.