Qatar Tourism has launched the Qatar Specialist Programme, an interactive online training course designed to enhance its global travel trade partners’ knowledge of Qatar’s diverse product offering and provide a recognised qualification for its global travel trade partners.

This programme replaces the current Tawash programme and supports Qatar’s mission to become a world leader in Service Excellence. Qatar Specialist Programme is available in eleven languages and equips trade partners with the knowledge and tools necessary to promote and sell Qatar internationally more effectively.

Comprised of multiple modules, each of which focuses on a specific aspect of Qatar’s tourism offering, the programme gives participants the freedom to complete each module at their own pace, with the aid of an intuitive, engaging educational tool. Includes interactive maps and knowledge assessment quizzes.

Philip Dickinson, vice president of international markets, stated, “The Qatar Specialist Programme is another step towards supporting the global travel trade industry in working alongside Qatar Tourism to help drive significant growth in annual international visitor arrivals and welcoming six million visitors a year by 2030.”

The Qatar Specialist Programme focuses on numerous attributes of Qatar’s tourism offering, including its history, heritage, attractions, and experiences. Partners who complete the full course will receive exclusive Qatar Specialist benefits as well as insider tips, itineraries, and the most recent information on hotels and attractions.