Srinagar, June 19, 2023— MakeMyTrip, India’s leading online travel company, has opened a new franchise store in Srinagar. After Jammu, the Srinagar outlet is MakeMyTrip’s second in Jammu & Kashmir. The franchise network expansion is part of MakeMyTrip’s broader strategy to serve customers in the top 100+ cities of India. The franchise network will help serve those customers who may be more comfortable talking to someone they trust.
Thailand, Dubai and Maldives are the top three overseas destinations booked from Jammu & Kashmir. Goa, Kerala, and Andaman Islands are some of the preferred destinations in India.
Commenting on the development, Jasmeet Singh, Business Head, Holidays & Experiences, MakeMyTrip, said, “We are delighted to expand our physical interface in Srinagar with the opening of a new store. We aim to build a hyper-local marketing connection by leveraging our partners to build travel communities in cities like Srinagar. The initial reaction to the initiative has been positive. We have also invested in technology and training to ensure the service remains consistent across all franchises.”
Speaking at the occasion, Mr. Faheem Qureshi, Partner, MakeMyTrip Franchise Store in Srinagar, said, “We are excited to work closely with MakeMyTrip and leverage the pool of technology-led resources for the benefit of travellers in Srinagar. Our team has already started learning to utilize MakeMyTrip’s proprietary tool, ‘MMTOne,’ which creates an itinerary based on any query within seven minutes. We have also been exposed to the e-learning management system, ‘ILearn,’ for on-platform certifications.”