ITB Berlin 2024: Trends, Best Practices, And Top Innovations


Global tourism is experiencing numerous issues and obstacles. Whether it’s a skilled worker shortage, climate justice, or the impact of artificial intelligence, 400 top speakers from international companies including Booking, Google, Microsoft, and Airbnb will discuss new strategies for a changing travel industry in over 200 sessions at the ITB Berlin Convention 2024.

Countdown to the world’s top industry think tank: In the first week of March, the Berlin exhibition grounds will once again be the most important meeting location for the travel industry. From March 5 to 7, the ITB Berlin Convention 2024 will bring together several renowned specialists under the motto “Pioneer the Transition in Travel & Tourism. Together” on four live stages as part of 17 topic tracks during ITB Berlin, allowing for a dynamic exchange of ideas. The problems of rising digitalization and the growing application potential of artificial intelligence are just two of the many subjects that are expected to spark heated arguments at the convention. The trade visitor, exhibitor, and press tickets to ITB Berlin include convention participation.

Representatives of big multinational companies offer outstanding news firsthand. The Carrier & Cruise Track will address current difficulties in the airline and cruise industries on March 5, with renowned industry experts discussing global market trends as well as technological and legal challenges. Top speakers including Nadia Azale (NDC Change Management Director, AirFrance-KLM Group), Michele Francioni (Chief Energy Transition Officer, MSC Cruises S.A.), and Chris Ramm (Vice President Global Enterprise Airline Partners, Travelport) will discuss industry developments and share best practices.

Glenn Fogel (CEO, Booking Holdings) will lecture on “Leadership, Innovation and the Future of Travel” as part of the Future Track. Another highlight will be “Engineering the Future: How GenAI and Microsoft Copilot bring a new Intelligence to Travel” with Karim Bagga (Engineering Group Manager, Travel & AI Microsoft), who will discuss the opportunities offered by artificial intelligence. Stefan Ebener (Head of Customer Engineering, Google) will also take a look at the mega topic of artificial intelligence in his presentation “How GenAI is changing the Digital World – From Future Tech to Daily Business”. Dave Stephenson (Chief Business Officer, Airbnb) will present the booking platform’s current objectives under the subject “How Airbnb is unlocking new opportunities for growth”.

The Responsible Tourism Track on March 7 will focus on tourism’s responsibilities to biodiversity and climate justice, using current practical examples to demonstrate sustainable solutions. Bruno Oberle (President of the World Resources Forum Association and former Director General of the International Union for Conservation of Nature), Külli Kraner (Head of Tourism, Estonian Ministry of Economic Affairs and Communications), and Ingo Burmester (CEO, DER Touristik) will present “Pioneering the Transition to Net Zero: Climate Footprints Unveiled” initiatives for greater climate justice.

Sponsors for the ITB Berlin Convention 2024

The World Tourism Cities Federation (WTCF) is co-hosting the ITB Convention 2024. Berlin Brandenburg Airport (BER) is a track sponsor for the Tour Operator & Travel Sales Track at the Blue Stage. The Federal Ministry for Economic Cooperation and Development (BMZ) supports the Responsible Tourism Track on the Orange Stage. Global Travel Tech is the track sponsor for the eTravel Track at the eTravel Stage. Google is the Track Sponsor for the Marketing & Distribution Track on the Orange Stage. Lonely Planet is the track sponsor for the Future Track on the Orange Stage. Studiosus Reisen München is the session sponsor for the Responsible Tourism Track on the Orange Stage. TikTok is a Session Sponsor for the Marketing & Distribution Track on the Orange Stage.

ITB 360°: Year-round content and insights in the tourist business

ITB Berlin provides significant thematic information to the worldwide tourist community all year long, in the form of journalistic pieces, podcast episodes, and other unique formats. With ITB 360°, each month focuses on a new hot issue. More insights at


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