Hyatt Hotels Corporation has revealed that a Hyatt affiliate has signed a franchise agreement for Hotel Flüela with Davos Luxury Properties AG.
The 50-room luxury hotel, which is currently unbranded, is expected to join The Unbound Collection by Hyatt brand in 2023 after an extensive refurbishment. The agreement demonstrates Hyatt’s commitment to the continued and significant growth of its luxury brands in Europe, as well as the company’s ongoing commitment to providing guests and World of Hyatt members with unique, story-worthy experiences.
Hotel Flüela, located in the heart of Davos Dorf, home to one of Switzerland’s largest ski resorts and the World Economic Forum, has been instrumental in the town’s transformation from remote Alpine village to a globally recognised business and lifestyle destination. Andreas Gredig, the property’s pioneering founder, reimagined his father’s inn in 1868 to open the first hotel in Davos as Hotel Flüela. This hotel’s 155-year history is intertwined with that of its guests, who have included ski enthusiasts, world dignitaries, and explorers who have enjoyed traditional Swiss hospitality at Hotel Flüela over the last century.
Briana Swift, director of development, Western Europe, Hyatt, said: “Today’s announcement signals Hyatt’s commitment to delivering on our ambitious growth plans for our luxury portfolio across Europe, bringing our diverse brands to some of the region’s most sought-after destinations. Hotel Flüela is a beloved landmark, intrinsically linked to the international acclaim Davos holds. It will be a perfect addition to The Unbound Collection by Hyatt brand, inspiring guests to discover their own stories amongst the town’s rich history.”
With thousands of business and leisure travellers visiting Davos each year, Hotel Flüela is in an excellent position to ensure guests get the most out of their stay. The hotel is directly across from the Davos train station and a two-minute walk from the legendary Parsenn ski resort. Guests will be able to relax in one of 50 elegantly designed guestrooms while admiring the breathtaking views of the surrounding snow-capped mountains.
Jamie Negus, General Manager of Hotel Flüela stated that it’s an honour to collaborate with Hyatt on this next chapter in Hotel Flüela’s illustrious history. He added, “We look forward to combining our expertise with Hyatt’s in theluxury hospitality space to position Hotel Flüela as the hotel of choice for the many high-end travelers looking for world-class service and elevated experiences whilst visiting Davos.”
The Unbound Collection by Hyatt brand is a distinct collection of exceptional and inspiring properties that encourage guests to enjoy one-of-a-kind stays in some of the world’s most celebrated destinations. Hotel Fluela will be the second Swiss property to join The Unbound Collection by Hyatt brand, joining the previously announced hotel in Crans-Montana, Switzerland, set to open in winter 2023.
Other Hyatt European properties in The Unbound Collection by Hyatt brand include: Hôtel Reisen in Sweden, The Wellem in Germany, Il Tournabuoni Hotel in Italy, Hôtel du Louvre, Hôtel du Palais Biarritz, and Hôtel Martinez in France, La Zambra in Spain, Magma Resort Santorini in Greece, Párisi Udvar Hotel Budapest in Hungary, and Great Scotland Yard Hotel in the United Kingdom. In addition, the Grand Hansa Hotel in Helsinki, Finland, is set to open in 2023.
