Indian travellers have shown considerable interest in celebration-related travel, despite the fact that the festival of colours falls during the middle of the week. Search-based travel surveys indicate a significant increase in the number of persons leaving the city for celebrations.
Airfares have risen ahead of Holi on several routes as people return to their hometowns. Holi, the festival of colours, will be observed in some areas of the country on March 7 and in others on March 8.
An OYO Spokesperson commented:
“This time around, people are going back to their roots for holi and looking for the most authentic experiences. Tracking consumer travel sentiment across India, OYO data indicates a surge in travel demand across smaller towns and cities. Prayagraj clocked the highest growth (127%) in bookings in 2023, followed closely by Patna (126%) and Lucknow (125%). Delhi and Hyderabad also witnessed a significant increase compared to the same period last year.
Many are looking forward to some much-needed downtime with friends and family. People are opting to explore offbeat destinations and some are planning to go back to their hometowns for Holi celebrations.
On our platform we witnessed an average stay of about 6 days, which is greater as compared to the previous year’s data.
With the rising demand for travel around Holi, we at OYO aim to provide a seamless and hassle-free experience. Further, we strive to provide travellers greater flexibility, ability to make travel decisions on their own terms, convenience, and personalization. Our sought-after features, such as ‘Pay at Hotel’ and ‘Nearby Stays’ have given travellers the freedom to plan as per their needs and requirements.”