Emirates Launches “City Check-In and Travel Store” In Dubai


In the heart of Dubai’s bustling financial district, Emirates will open a new City Checkin and Travel Store, allowing customers to arrange travel, check in for flights, drop off luggage and shop for travel necessities without having to go to the airport. The state-of-the-art facility, located in the prestigious ICD Brookfield Place in Dubai International Financial Centre (DIFC), will open on April 27.

The City Check-in and Travel Store has a prime and premium location for busy professionals in Dubai’s financial hub and allows customers to drop off their luggage as early as 24 hours and as late as 4 hours before a flight, allowing them to arrive at the airport at their leisure. Customers can visit the space and check in between the hours of 8:00 a.m. and 10:00 p.m. daily, commencing their travel experience with seamless service via self check in kiosks, at dedicated desks with Emirates agents or with the assistance of Sara, the world’s first checkin robot assistant.

Sara is an inventive portable robotic check-in system that can match faces with scanned passports, check in passengers and direct them to the luggage drop-off area. The City Check-in and Travel Store is a stylish and spacious contemporary space that offers the chance to book tickets, browse travel merchandise, drop luggage and check in – with paid valet parking and self-parking ensuring an elevated, hassle-free check in experience for Emirates passengers. Dedicated travel consultants can also assist with purchasing tickets for future journeys, managing current bookings, purchasing upgrades, selecting preferable seats, and arranging extra baggage if necessary. Additionally, visitors can receive expert advice and deals on trending destinations.

Passengers with valid boarding passes who wish to explore the area or relax before their flight will have complimentary access to select lifestyle facilities in the world-famous ICD Brookfield Place, as well as exclusive discounts and special offers at a variety of restaurants, gyms, and luxury stores, including Josette, 1Rebel, Lulu and the Beanstalk, and Embody Fitness. Around the DIFC, visitors can experience a variety of services, shopping, restaurants, and art galleries, including the expansive promenade on Gate Avenue. When it’s time to depart, passengers can connect directly to the airport via taxi, Emirates chauffeur service, or a 10-minute walk to Financial Centre Metro Station, which connects directly to Airport Terminal 3 Metro Station.

Emirates’ Chief Operating Officer, Adel al Redha, stated:

Emirates City Check In is our latest addition to the Emirates travel experience, showing our commitment to providing customers with an array of check-in options. Our new location is the first ultra-convenient check in and baggage drop facility conveniently located in the DIFC area. People can avoid busy periods at the airport and minimise queuing.

We are pleased to collaborate with ICD Brookfield on this project and look forward to providing our customers with more technology-focused solutions in the future.

Rob Devereux, chief executive officer of ICD Brookfield, stated:

We are thrilled to welcome Emirates City Check-In and Travel store to ICD Brookfield Place, further enhancing our ecosystem as an attractive destination for workers, visitors, and residents. This exciting new addition will bring the convenience of city check-in to the central business district, allowing Emirates passengers more time to go about their daily routine, spend productive time at work and enjoy the wonderful lifestyle Dubai has to offer.


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