Egyptair and Amadeus have agreed to a comprehensive, long-term technology partnership. The agreement is a continuation of an existing partnership between the Egyptian flag-carrier and the global leader in travel technology, and comes as the airline refreshes its digital offering in preparation for a new period of growth.
Yehia Zakaria, chief executive officer of Egyptair Group, stated, “Amadeus is in a position to support Egyptair throughout its digital transformation, allowing us to provide customers with a best-in-class travel experience.”
He added that once these advanced solutions, including a new digital e-commerce platform, are fully implemented, the airline’s employees will have the freedom and flexibility to better serve its passengers around the world.
Included in the transaction is Amadeus Revenue Management, which forecasts demand accurately by analysing customer purchase behaviour, competitor pricing, and yield capacity.
New digital solutions will also deliver a frictionless web and mobile experience to travellers, while Amadeus Altéa Booking Intelligence will help reduce fraud. Egyptair will ultimately migrate to a new loyalty platform, where members will enjoy customer-centric experiences based on traveller insights.
Maher Koubaa, vice president, EMEA, airlines, for Amadeus, stated, “Amadeus has long been a trusted partner of Egyptair and the renewal we have signed will extend the relationship for many years to come. It also strengthens the relationship by positioning Egyptair for future growth in the Middle East and beyond, thanks to the digital upgrade and operational enhancements that this suite of innovative solutions will provide for Egyptair, its staff, and its customers.”
Amadeus continues to expand its presence in Egypt and the Middle East, with ongoing discussions with a number of other carriers in the region.
Egyptair is the Egyptian state-owned flag carrier. The airline is headquartered at Cairo International Airport, its primary centre, and provides scheduled passenger and freight services to 81 destinations in the Middle East, Europe, Africa, Asia, and the Americas. Egyptair is a Star Alliance member.