The World Travel & Tourism Council (WTTC) has launched a new marketing campaign titled #TogetherInTravel to urge the global travel and tourism community to show solidarity during these trying times. The campaign goes live today, encouraging travelers from around the world to share videos with the hashtag #TogetherInTravel.
The marketing campaign has three significant elements that include a highly visual and emotive video; a hashtag, #TogetherInTravel, to kickstart the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user-generated content and stories.
The campaign was born out of a desire to rally passionate travelers
Speaking about the campaign Gloria Guevara, President & CEO of WTTC said: “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel & Tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP. Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to COVID-19.”
She added, “The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community and one where travel brings us closer, at the right time.”