The World Travel & Tourism Council (WTTC) announced its third phase of measures structured to restore consumer confidence, reduce risk, through safety protocols. The protocols focus on the reopening of global attractions, drive business to car hire companies, and begin short-term rentals for guests. WTTC held detailed discussions with key stakeholders and organizations to ensure maximum buy-in, alignment, and practical implementation.
The safety protocols will help travelers experience the ‘new normal’
Backed by the United Nations World Tourism Organisation (UNWTO), the WTTC protocols, also consider guidelines from the World Health Organisation (WHO). The WTTC Safe Travels stamp recognizes those destinations, countries, businesses, and governments worldwide which have adopted them.
Gloria Guevara, WTTC president, said: “Worldwide attractions, car hire, and short-term rentals, all represent key components of many family holidays, so it’s vital we establish measures which allow safe travels to take place for holidaymakers and travelers. Consumer confidence is crucial to create a climate in which tourism can resume. We would like to pay tribute to all those companies in the global private sector who have stepped forward and rallied around to support WTTC Safe Travels protocols. They create the consistency needed to allow a re-invigorated Travel & Tourism sector to re-open for business.”
The measures emphasize health, safety, and physical distancing standards in venues such as amusement parks, aquariums, family entertainment centers, museums, science centers, theme parks, water parks, zoos, etc. Car hire is essential for transport and mobility for anyone who needs to travel. It is also essential for those who provide healthcare and emergency services and utilities. The short-term rental protocols were designed for owners and operators. WTTC divided the new guidance into four pillars including operational and staff preparedness; delivering a safe experience; rebuilding trust and confidence, and implementing enabling policies.
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