New global reach: (l to r) Jane Berhend, David DiGregorio, Hugh Hough, and Ming Yue join the Worldwide Travel Alliance

The Worldwide Travel Alliance (WTA) has announced Re•think Travel Marketing as its travel industry partners in North America, and UnionWay as partners for China.
Re•think Travel Marketing and UnionWay join the WTA effective 21 June. It means travel companies seeking business from markets in Europe, and now North America and China, can use WTA as a one-stop shop for travel industry sales, representation and PR.
Jane Berhend, co-founder of Re•think, said the new partnership was “an excellent fit”.
“The founders of WTA have a lot of experience with resorts in Asia Pacific and the Indian Ocean. Re•think is strong on Americas, Africa, DMOs, and high-end ecotourism brands. There is a lot of complementary expertise and global market reach in WTA that we can now offer clients,” she said.
UnionWay, which has offices in Beijing, Shanghai and Chengdu, has previously worked with the European representatives of WTA to promote Outrigger Hotels and Resorts. UnionWay’s primary expertise is to promote global tourism brands to the Chinese outbound market through sales, marketing strategy, representation, media outreach and event management.
While outbound travel from China is temporarily shut down, Mr Ming Yue, Managing Director of UnionWay, said there was massive demand that will soon be released.
He referenced an *OliverWyman survey published at the end of April 2021. “The survey suggested there is around US$200 billion in pent-up demand waiting to be unleashed once China’s outbound borders reopen,” he said.
Mr Ming predicted that a lot more Chinese travellers will arrange their own travel after Covid and rely much less on joining group tours. However, nearby Southeast Asian destinations will most likely benefit from the first post-Covid wave of Chinese travellers, with a robust longhaul rebound not expected until Q4 2022, he said.
Re•think Travel Marketing was formed as an alliance between three leading tourism marketing organisations in the United States. This includes Emerging Destinations which focuses on high-end eco-lodges and eco-tourism, Green Team Global which specialises in message creation, sustainability and community tourism, and CornerSun Destination Marketing which is a leading destination marketing company working primarily with national tourism boards.
Re•think also brings to the table a collection of experts in areas including global health, response communications, product development, government policy and international development. The aim is to supplement a traditional marketing offering to offer solutions for travel brands looking to emerge from the Covid-19 crisis stronger, more sustainable and better suited to take on the ‘new normal’.
The Worldwide Travel Alliance launched in January 2021 offering travel brands representation in all major European markets.
“The addition of Re•think and UnionWay gives WTA more reach and global travel trade fire power,” said Ken Scott, co-founder of WTA. “Both bring a diversity of skill sets and networks of contacts. Between us, we have a grasp of emerging trends that will reopen and redefine travel in 2021 and beyond.”
Scott said that sustainable and quality tourism that gives back to host communities and a new respect for destination heritage, culture and carrying capacities will be to the fore as travel returns.
Further information:


Founded in January 2021, the Worldwide Travel Alliance is a global alliance of B2B travel industry sales, marketing and PR representatives, many of whom have worked together for over six years. Each representative currently handles a variety of international clients and has a minimum of 10 years’ travel industry experience in their respective markets. WTA is interested to hear from prospective travel industry partners. Visit


Re•think Travel Marketing is a consortium of seasoned travel marketing professionals in pursuit of a shared global mission: to pioneer tourism recovery and rebuild efforts in the wake of the COVID-19 pandemic. The collective acts as a holistic, end-to-end marketing solution for travel and tourism stakeholders to develop and implement a more resilient and sustainable brand strategy. Combining over 100 years of experience in the travel and tourism industry, the integrated coalition of experts handles everything from market representation and branding to trade marketing and public relations and communications – all under one roof.


UnionWay Communications and Consulting Services Co Ltd is an integrated sales, marketing and PR planning consultancy based in China. It has a track record in major event management. With offices in Beijing, Shanghai and Chengdu, UnionWay leverages its relationships with key partners and has a close working relationship with Chinese government, media channels, Chinese travel & tourism associations, OTA channels and trade partners. Travel & tourism is a major area of speciality at UnionWay. Email:


Europe: Ken Scott | ScottAsia Communications
Mobile: (+44) 7949 077959 | Email:
North America: David DiGregorio I CornerSun Destination Marketing
Tel: (+1) 718 645 1252 I Email:
Asia: Anchalee Sriwongsa | ScottAsia Communications
Mobile: (+66) 91 806 0484 | Email:


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