VisitEngland’s annual English Tourism Week is going virtual. This event is a celebration of the country’s tourism industry, which highlights the economic importance and value of tourism to local economies across the country. It will be held from May 25th – 31st 2020.
Tourism minister, Nigel Huddleston, stated: “English Tourism Week recognizes the important role the industry plays in our local, regional and national economies, supporting jobs and attracting investment. This is a challenging time for the industry and we’re providing support through an unprecedented government package for businesses and workers.”
“I hope everyone will use English Tourism Week as an opportunity to celebrate the sector, and we’ll be encouraging people to book a great British holiday as soon as it is safe to do,” he added.
Locals seek to emphasize tourism in local destinations
The local destinations are reaching out to MPs, local authorities, the UK Government, and other stakeholders to showcase the importance of tourism in the local, regional, and national economy, and help support the sector’s economy.
VisitEngland has asked MPs to upload video messages on social media, highlighting the tourism and the sector’s economic importance to their local economies. The tourist board has been working across the industry and with the UK government to ensure quick recovery of tourism once restrictions are lifted.
They are working to develop common industry standards that will provide a ‘ring of confidence’ for tourism businesses, attractions, and destinations in England. They are also looking to reassure the visitors that businesses have clear processes in place when restrictions are lifted.
VisitEngland Director, Andrew Stokes, said: “English Tourism Week is all about highlighting the economic benefits that tourism brings to local economies, celebrating our diverse and exciting sector, and showcasing the quality, range, and value of English tourism. While we cannot run events, as usual, this year, the spirit of the week has never been more important.”
“Tourism has been one of the first and hardest hit economic sectors due to the Covid-19 pandemic and this year’s virtual week is dedicated to showing support for the industry, the millions of people who work in it and the hundreds of thousands of businesses impacted,” he added.
England’s tourism supports hundreds of thousands of businesses, making it one of the largest and most valuable industries. The industry employs more than 2.6 million people and generates more than £106 billion a year for the English economy.