Greece’s efforts to further sustainable tourism have reached new heights. The Secretary-General of the World Tourism Organization (UNWTO) paid a high-level visit to Greece to meet with the Prime Minister and Minister of Tourism. The visit was a means for the UNWTO to offer support to the country to diversify its tourism sector. 

UNWTO applauds Greece’s sustainable initiatives

Secretary-General Zurab Pololikashvili visited Athens to have high-level talks with political leaders and representatives from the private sector. The major points of discussions included harnessing tourism as a driver of education and opportunities for all, encouraging entrepreneurship and promoting tourism investment. The UNWTO also applauded Greece’s commitment to sustainable tourism development.

Greece is one of the world’s true tourism leaders

Mr. Pololiksahvili said: “Greece is one of the world’s true tourism leaders. They also chair the UNWTO Regional Commission for Europe, highlighting the country’s commitment to international cooperation and to sustainable and responsible tourism.” He added: “I am delighted to be further strengthening our partnership and look forward to working more closely with Greece to make sure as many people as possible, including rural and coastal communities, are able to enjoy the many benefits tourism can bring.”

Minister of Tourism for Greece Harry Theocharis expressed his gratitude to the UNWTO for their official visit. He also welcomed its readiness to work with Greece to promote year-round tourism and digital transformation. He said: “Working with UNWTO gives Greece the chance to learn from the lessons of other countries, share positive experiences and build useful partnerships in the areas of education, innovation and sustainable development.”