Travel Matters, the independent travel agency behind the ‘Make Travel Matter’ campaign, has rebooted their partnership with Jump, the UK’s leading supplier of employee engagement programmes that drive sustainable behaviours.
Through the partnership, Travel Matters will exclusively promote Jump in the travel sector. According to the Commons’ Environmental Audit Committee (EAC), global tourism is responsible for 5% of greenhouse gas emissions so at the start of January 2020, Travel Matters declared a Climate Emergency as part of Tourism Declares, an industry-wide initiative to take action.
The importance of the travel industry tackling the climate crisis
Karen Simmonds, owner of Travel Matters, is excited about the potential of the partnership with Jump and says “this was a natural next step for Our Make Travel Matter campaign as we in the travel industry need to play our part in tackling the climate crisis. Jump is a great practical way to encourage colleagues to take positive environmental actions, and through our network in the industry built up over the last 21 years, I’m hopeful we can introduce Jump to travel companies large and small. If all of us do small practical things like recycling more and saving energy, that will add up to a huge cumulative impact.”
As part of its ‘Make Travel Matter’ campaign, Travel Matters signed the Tourism Declares a Climate Emergency Declaration in January 2020 and is a supporter of the Future for Tourism network. We look to encourage behaviour change and promote sustainable travel. Travel Matters is also committed to reducing greenhouse gas emissions from its own operations and plants trees through the charity Trees for Cities for each holiday booking made to help counter unavoidable emissions.
Jump is well-established in across sectors such as financial services, universities and the public sector, with a broad range of clients including Barclays, the University of Bristol and Manchester NHS Trust. In 2019 almost 3 million positive actions were undertaken by participants across all of its client programmes.
Freya Pratt, responsible for business development at Jump, says “it’s really exciting to be entering the travel sector through this new partnership with Travel Matters, particularly as their Make Travel Matter campaign has already done so much to raise social and environmental issues. We’re looking forward to helping travel companies get their colleagues engaged practically in sustainability.”