Thomas Cook India Launches ‘Grand India Holiday Sale’ To Increase Demand During Summer Months

In a strategic attempt to increase demand for the upcoming summer months, Thomas Cook (India) has announced its ‘Grand India Holiday Sale’. The bi-annual attraction from February 18 – 29, 2020 offers attractive discounts and deals across domestic and international tours. Some of the offers include its ‘Ek Ka Teen’ offer, ‘Best Price Guarantee’, visa-free on select group tours, SBI credit card cash-back and the bumper prize of Renault’s newly launched Triber MUV.

What is the ‘Ek Ka Teen’ offer?

The ‘Ek Ka Teen’ promotion offer is especially beneficial to its Indian customers. It offers them two complimentary holidays with every holiday booked this summer, which is essentially three holidays for the price of one. Customers booking international tours (to Europe, USA, Australia, New Zealand, Africa or Asia), can avail of their 1st free holiday of 4 days to Bali, Dubai, Singapore, Phuket, Bangkok or Kuala Lumpur; followed by their 2nd free holiday of 3 days at any Sterling Resort across India. 

thomas cook india, The front of Thomas Cook Travel Agent store in Murray Place

Further, customers who book domestic tours get a 4-day holiday to Goa, Shimla, Kerala or Darjeeling as their 1st free holiday. This is followed by a 3 day holiday at any Sterling Resort across India as their 2nd free holiday. Additionally, customers can also avail of a cashback of up to Rs. 10,000 against payment via their SBI credit card.

The sale is available on multiple platforms

Customers can access the benefits of the sale on multiple platforms. It runs across Thomas Cook India’s omnichannel network pan India – both online (mobile app and and offline – at its branches and Gold Circle Partner franchise outlets. Also, Thomas Cook India offers a special doorstep service to enable a ‘Holiday Expert’ to visit its customers and ensure smooth holiday planning.

Abraham Alapatt, President & Group Head – Marketing, Service Quality, Financial Services & Innovation, Thomas Cook India, spoke about the sale. He said: “Aimed at accelerating demand during India’s key holiday booking season, our Grand India Holiday Sale offers customers an unbeatable price-value proposition. Our exciting range of offers- Ek ka Teen, SBI credit card cashback of up to Rs. 10,000 and the bumper prize of a newly launched MUV, intends to catalyze our early booker pipeline and drive transactions across both domestic and international holidays.”



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