The Saudi Arabia Tourism Development Fund (TDF) and Deutsche Hospitality, the umbrella brand of the German hotel operator Steigenberger Hotels, have signed a memorandum of understanding to develop and operate Steigenberger Porsche Design Hotels projects.

The deal includes the unique right to launch the first Steigenberger Porsche Design Hotels project in the Middle East, which was signed in the presence of Ahmed Al-Khateeb, minister of tourism and chairman of the TDF.

TDF’s CEO Qusai Al-Fakhri and Deutsche Hospitality’s CEO Marcus Bernhardt inked the agreement.

The premium Steigenberger Porsche Design Hotels will combine Porsche lifestyle design with Steigenberger hospitality and service quality to create a new hotel concept in the lifestyle market.

Al-Fakhri commented: “We are pleased to announce the signing of this memorandum with Deutsche Hospitality, a company that blends world-class hospitality with elevated standards to attract entities to invest in, develop, and operate high-quality, iconic hotel projects in Saudi Arabia.

“Through this collaboration – which will result in first of its kind hospitality offerings – we continue to enhance the Kingdom’s tourism offering under the National Tourism Strategy.”

The hotels will have a restaurant and lounge concept, unique meet and greet places, and world-class health and beauty amenities, including a gym and wellness area, with a minimum of 150 rooms, suites, and penthouses.

Bernhardt added: “We are pleased to collaborate with TDF to launch new hotel projects in Saudi Arabia, including the first Steigenberger Porsche Design Hotel in the Middle East.

“The project will cater to the sophisticated needs of the Saudi market, creating a unique and innovative experience within the Saudi luxury lifestyle hotel segment that is sure to offer an incomparable guest experience.

“A Porsche Design Hotel in Saudi Arabia reflects our commitment to the region and our support for the kingdom as a leading global tourist destination.”

– India’s new age travel digital media


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