Sabre Corporation has recently signed a new agreement with BYHOURS, a leading international platform for hotel microstays, to provide Sabre’s agency community with appropriate content that will allow them to sell rooms “by the hour” through the BYHOURS’ Sabre Red App.
Under the agreement, all the travel agents using Sabre’s global distribution system (GDS) will have access to BYHOURS’ content. This will significantly increase the distribution reach and potential revenue prospects for BYHOURS and hoteliers around the globe, while also providing travel agents access to the relevant content that their customers demand.
Traci Mercer, senior vice president of product segment, Sabre Travel Solutions said, “Giving travel agencies the power to offer relevant content to satisfy the changing needs of their clients is paramount to Sabre. Today, more than ever, travel buyers want access to a broad range of content that better meets the needs of today’s traveler. We are excited to provide Sabre-connected travel agencies the ability to further personalize the customer experience with BYHOURS’ unique microstay content that provides more flexibility while creating value for all stakeholders across the ecosystem.”
The agreement has come at a crucial time in the global travel industry, as there has been an increased need for microstays after the onset of the COVID-19 pandemic. The requirement for flexible, comfortable and adequate space to work and host important meetings has increased as many companies have adopted remote work policies.
Likewise, a desire for local leisure or staycations is on the rise, leading to a surge in microstays. Many travellers have made stopover bookings to feel more comfortable and secure during a layover or in the case of disrupted travel. The capability to easily book rooms by the hour will provide an integral solution for the industry.
“It’s a great satisfaction and privilege to be able to partner with pioneering and innovative companies like Sabre,” said Guillermo Gaspart, CEO and Co-Founder of BYHOURS. “In today’s challenging times, synergies for constant improvement and the ability to offer optimal solutions are indispensable. We have full confidence in the value we will generate together for our beloved hospitality and travel industry.”
BYHOURS launched in 2012 with the aim of providing flexibility and personalization to the hotel booking process. The company developed the first booking platform that offers hourly packages at hotels around the world, allowing guests to choose their check-in time, duration of stay and pay only for the amount of time they required. Customers can enjoy flexibility and save money with this pay-per-use model.
