‘Rent a Finn Goes Virtual’ is a new social media initiative that lets people in on the Finns’ natural way of life and daily routines for feeling happier while staying at home and dreaming about our next trip. The campaign picks up from Visit Finland’s global Rent a Finn campaign in 2019. In addition to the live stream series that will showcase how to Eat with a Finn, Relax with a Finn, or Be Active with a Finn, you can apply for an exclusive one-to-one session with the Virtual Happiness Guides.
Finland was chosen by the United Nations as the world’s happiest nation for the third year running in March. Visit Finland, the Finnish travel promotion organization, is launching the Rent a Finn goes Virtual campaign to showcase the Finnish way of life.
“We want to encourage people to take care of themselves and their loved ones while dreaming about their next trip. The Rent a Finn campaign of 2019 was a great success, and during these uncertain times, we want to give people the opportunity to learn about the secrets of Finnish happiness regardless of place or time. This initiative also offers the chance to connect one-to-one with a Finn from the comfort of your sofa”, says Paavo Virkkunen, Executive Director, Visit Finland at Business Finland.
Unspoiled nature boost happiness hormones
Finland is known for its nature, and travelers often fall in love with the clean air, silence, forests and its free treasures, such as bilberries, mushrooms, and wild herbs. A daily connection with nature is something Finns appreciate, even more during these uncertain times.
“Finnish happiness isn’t skin deep and immediately visible – it’s deeply engrained in our being. Sustainable happiness is our superpower, and it means we tend to take life as it comes. We appreciate the small things in our daily lives, such as sitting quietly on a bench and staring at the empty lake after a relaxing sauna session or taking a morning dip in the sea before going to work. This attitude will also bring us through these challenging times,” explains Heli Jimenez, Senior Director, International Marketing at Business Finland
Book an individual meeting with a Finnish Happiness Guide
The new Rent a Finn goes Virtual campaign provides interactive learning and encounters with Virtual Happiness Guides. The series focuses on five different areas of Finnish lifestyle, showcasing different aspects Finnish happiness in 60 minute live stream sessions called Eat with a Finn, Relax with a Finn, Be active with a Finn, Spend time with a Finn and Be happy with a Finn. A Virtual Happiness Guide, who is specialized in the topic through his /her daily work and life, will introduce each topic. Viewers are encouraged to take part in the experience by preparing for the upcoming live stream.
“We want to offer a chance to find your inner calm and happiness while staying at home. We help people to get in touch with the sustainable Finnish way of life by creating meaningful, virtual encounters with local people, nature and culture through social media”, Heli Jimenez continues.
Would you like an effective workout with a Finn, or perhaps to talk with a Finn about how you can feel happier in your life? Selected Virtual Happiness Guides will be available for individual 15 minutes meetings via Teams, Hangouts or Skype in the week of 22 June. You can apply to book your preferred topic and Virtual Happiness Guide on the campaign site https://rentafinn.com/.
Applications are open until 7 June at 23.59 (GTM+3).