QuaQua, a Hyderabad-based digital travel experience platform has launched its latest VR project.
The project aims to provide people a 360-degree experience so that they can have a better clarity on destinations they want to visit.
This project is currently installed in the Indira Gandhi International Airport, Delhi
Located at Terminal 3 near gate 41, visitors can step into a lime green dome to be a part of this experience. By paying a small amount, visitors are transported virtually to a place of their choice. However, a headset is not required for the same.
Sandesh Reddy, Co-founder, QuaQua, said, “The optics and timings for this three-year installation are apt. However, the ideation has been there since pre-coronavirus times. We’ve actually been working on this since June of 2019. We were ready to go live right before the lockdown. We were sorting out some last-minute technical issues when the lockdown hit.”
He further added, “Mixed Reality, Augmented Reality and Virtual Reality are in nascent stages in India. It took QuaQua a year and a half to get through their ideation stages and perfect their formula of offerings as a company. We aren’t just a VR company otherwise we would fall into a whole different category. So, as an end-to-end travel platform with a focus on content, we have 2D videos and images and even 360-degree videos, which are all VR-ready. The tag of a VR platform means that if you don’t have a VR headset, you can’t come to browse — but that’s not us!”
According to airport rules, passengers have to wear masks and maintain physical distancing at all times. Hence, adhering to these rules, the 323 square-foot dome is sanitised on an hourly basis. It can hold up to 16 people, but given the current rules, it will only allow a maximum of 4 people at a time. Once the travel experience is chosen, a projection of five to seven minutes follows.
These travel experiences range from a day/night walk-through of Venice, Italy, Egypt, etc.
“We had been sitting on so much content, we wanted to monetise it and take it to the general public. What better place than Delhi airport which sees huge amounts of traffic, both local and international? Hence, QuaQua came up with the first permanent installation of a dome in an airport in the world. The content, based on feedback, is refreshed every month and a half. We started with two titles on launch day and now we are close to 10. We have child-friendly animated content, as well as outer space or underwater titles for really immersive experiences,” exclaimed Reddy.
Also Read: Amazon Launches Virtual Travel Experiences
